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08.2020 Group Briefing

Expansion of Big City, brands work together for economic growth

Far eastern big city shopping malls /
        Big city far eastern big city shopping malls has successfully built a life circle of Far Eastern big city shopping malls, which has become the first choice of leisure shopping for all ages of taozhumiao. The new epidemic in 2020 will sweep the world, and far eastern big city shopping malls will be the first choice for leisure shopping All software and hardware upgrading and refitting plans were completed as scheduled, and continued to bring the best shopping experience to consumers. From mother's day, new year's day to the Dragon Boat Festival, there was a continuous flow of shopping on holiday shopping, excluding movie studios, entertainment and other businesses regulated by the epidemic prevention policy, maintaining the good performance of the first half of the year as the same as that of last year.

        Far eastern big city shopping malls is strict in epidemic prevention and ahead of schedule deployment. It adheres to the defense line of attentive service of counter staff and safe shopping of consumers. It has become a model shopping mall for Hsinchu City government team and retail industry to visit and learn, greatly improving the comfort index of brand merchants and consumers. "Far Eastern big city shopping malls were refitted as scheduled during the severe epidemic period. In cooperation with Uber eats, more than 1200 food products were launched for selection. At the same time, the online shopping mall of big city was launched, and the layout of virtual and physical integration was completed. At the end of April, 13 brand-new brands were opened in B1 lifestyle home and leisure living area. The smooth moving line and diversified commodities have driven the growth of the district's performance by more than 40%. Since May, new counters for topics such as 3F trend area, 4f food street, 7F and 8F theme restaurants have been launched. As of June, 28 new counters have been opened, which has driven the double-digit growth of May and June compared with the same period last year. Among them, the "Xiaomi specialty store", which has been in a long queue for more than two months, has been upgraded to an official store cabinet since July 18, and continues to sell well in 1F of the Far Eastern big city shopping malls creative arts building.

        The highlight of Far Eastern big city shopping malls in the second half of the year is the 5F of the creative arts building, which opened on July 15. The whole floor counter space was adjusted to extend the parent-child education and art and culture lines, and the business area was expanded to more than 1000 square meters. Chengpin bookstore is the first one in Taiwan to separate the children's hall into its own exclusive zone. At the same time, it introduces "Chengpin life Expo" to sell more newly created cultural design products, as well as 20 brands such as new maintenance, accessories, children's clothing and fossil dolls. It is perfectly integrated with the high-rise sense of space, wood landscaping and ladder reading area. In addition, the "Far Eastern big city shopping malls" which has been appraised for 8 years, is spacious and comfortable with 7 exclusive nursing rooms, various free facilities and intimate services such as special management, which add the sense of parent-child reading, rest and shopping. A new exclusive cabinet of taozhumiao is introduced to enrich the shopping options. It is from Tokyo Ikebukuro famous shop "tunjing Ramen", exotic vegetable food "guangruo", and "coco yifanwu", "31 ice cream" and "jins" glasses, which are popular with adults and children. In combination with the women's and children's toys and daily necessities counter, it will create the largest and most functional parent-child art and culture living area.

        
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