01.2021 Group Briefing
Big City held free hepatitis and liver cancer screening
Far eastern big city shopping malls /
Big City’s Christmas tree lighting ceremony is the annual event that is the most expected by the people of Hsinchu City, attracting thousands of people to count down together at the landmark of Hsinchu every year. This year, the annual public welfare theme of Big City "giving full play to the value of public welfare platform to protect the health of all people" combined with the lighting of Christmas tree, and Big City and Foundation for Prevention and Treatment of Liver Diseases held a free hepatitis and liver cancer screening for 1000 people in the afternoon of November 14, 2020. The lighting ceremony started at 18:00 in the evening, and invited professional cheerleaders and 200 kindergarten children in Hsinchu City to give a wonderful performance, making the most eye-catching Christmas tree be lit up in a warm and happy atmosphere.
In 2018, Big City exclusively sponsored the lecture "saving the liver with good intentions" in the master lecture hall of National Taiwan Normal University, forming a good relationship with Professor Xu Jinchuan, the authority of liver diseases in Taiwan, and the Good Liver Foundation. In 2020, the novel coronavirus pneumonia epidemic raged around the world. Far Eastern Big City Shopping Malls cooperated with the foundation again, becoming the guardian of the public health and the first retail department store to collect both electronic and paper invoices to help the people who suffer from liver diseases. It is estimated that the goal of more than ten thousand invoices will be achieved this year. Meanwhile, on November 14, a free liver screening activity will be held in the outdoor square of Big City B1, which will be the first initiative of the liver foundation held in retail malls in more than 20 years since its establishment. All people over 30 years old are welcome to bring their identity cards to the site for free screening. With the enthusiastic support of Taiwan life insurance, CTCB Charity Foundation and Laser Mechanisms Taiwan Ltd., an estimated 3000 people completed hepatitis and liver cancer screening in Big City, making joint efforts to eradicate liver disease in Taiwan.
Big City President Li Jingfang said "Big City is the landmarks of Hsinchu. They are the trust of Hsinchu people in leisure activities and shopping. They are responsible for promoting the core values and positive energy of the society. Thanks for regarding Big City as a platform of love and lighting up the most beautiful Christmas tree, protecting health. The successful business model of Big City has driven its performance to grow year by year. In 2019, it has become the latest retail base in Taiwan, ranking No.7 in terms of performance. Its corporate social responsibility and positive power are deeply recognized. From public affairs to health care activities, it has truly exerted the influence of the top public welfare platform in Taiwan.