Do you also deeply feel that passive 'responding to customer needs' is still far from enough, and excellent insight and adaptability must be exerted in order to actively' create and meet new consumer needs'. Looking forward to using these rich reports to generate more innovative ideas and provide customers with more exciting services.

FE SOGO Department stores Chungli store, Kaohsiung store and Hsinchu Far Eastern Department stores have created several activities respectively, including "VIP WEEK in March" inviting VIP customers to experience a number of brand activities, and holding children's rhythmic courses together with Cloud Gate Dance Theater Wait, create a new experience.

In April, Far Eastern Department Stores launched a series of public welfare activities: On April 2nd, Far Eastern Department Stores in Hsinchu held a "Donate Hot Blood to Share Love" event, raising a total of 106 bags of hot blood. The science experience camp was held on April 2nd and April 4th, and on April 9th, a visually impaired masseuse from the Hsinchu City Association for the Elderly with Visual Impairment was invited to provide shoulder and neck massage services.

The Far Eastern Department Stores Nancy Hsu President led the team to strictly select fragrant rice dumplings and good gifts, and launched the special issue of "Dragon Boat Festival Gifts First Choice" to provide families with one-stop shopping or gift giving; Use the Far Eastern Department Stores app and bind it to a HAPPY GO card to purchase. If a single purchase reaches NTD888, you will receive a complimentary food voucher.

The most popular indicator of spring fashion in 2022 is the Millennium Y2K (Year 2000). By spring and summer 2023, not only did the fever not subside, but it also became popular in Europe and South Korea, continuously sweeping the fashion industry. This issue of 'Fashion Column' demonstrates how to skillfully use items to showcase your Y2K new style!

Far Eastern Department Stores has been operating for over half a century, constantly keeping up with the times and creating a benchmark for the sustainable operation of the department store industry. In 2022, it was awarded the top 10 department stores by the World Department Store Alliance for promoting sustainable activities globally, becoming the first department store in Taiwan to receive this honor and ranking among the top 10 global sustainable department stores.

On March 29th, Far Eastern International Bank led the industry in announcing a comprehensive change in environmentally friendly new uniforms, which were showcased on a runway by its staff. Together with customers and designers at the "Leling Financial Management Academy", they transformed old clothes and launched the "Leling Green Fashion Show" to help younger friends take a confident step and protect the future of the planet.

The Far Eastern Department Stores Zhubei Store specially plans a wood carving art exhibition with the Hualien County government to show the creation of Ami craftsmanship wood carving, and specially invites Kakaw Mayaw, the winner of the 2012 Third Indigenous Ethnic Craftsmanship Award and one of Hualien County's original craftsmen, to participate in the exhibition.

The Far Eastern Department Stores of Hsinchu specially invited the Forestry Bureau's Hsinchu Forest Management to hold a forest life circle public welfare seedling donation event. Coincidentally, Tainan Far Eastern Department Stores launched the "Cloud Invoice Love Donation" and on March 31, donated invoices from the public to the Bright Early Care Center affiliated with the Catholic Meishan Social Welfare Foundation and the Taiwan Love Association.

Far Eastern Department Stores will make parent-child activities more exciting. The Kaohsiung Far Eastern Department Stores, in collaboration with the Kaohsiung Post Office, will hold the first "Little Postman Experience Camp", and will also collaborate with the World Gym World Fitness Club to hold the "Little Fitness Coach Experience Camp". To celebrate Children's Day, Baoqing Store calls on its colleagues to take on the role of "Enterprise One Logger".