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Issues

Leader's Remarks

2020.12 No.364

12.2020 No.364

　　In the last issue of 2020, let's discuss how far east department store and happy go can change the traditional popular marketing of big net, seize the business opportunities of focusing on customers and grasp the new consumption trend in the post epidemic era through customized services. Not only the retail industry, but also the petrochemicals Donglian chemical has restructured its sales team to continuously improve its competitiveness.

Leader's Remarks

GeneralitiesThe New Normal : the Impact on the Retail Industry
2020 is a turbulent year, each industry is dealing with grimmer challenges than ever, the unprecedented impact on the retail industry, and in particular the swift changes in consumer behaviors and dynamic operating environment caused by the pandemic. Yet, facing with these impacts and possible new developments, how should retailers adjust their resources and strategies to win over the upcoming new normal?

Cover Story

GeneralitiesLooking at the transformation strategy of Oriental Union Chemical Corporation from the perspective of customization to create a new blue ocean
Oriental Union Chemical Corporation is located in the middle reaches of petrochemical industry chain. It produces ethylene oxide (EO) from ethylene, and then produces ethylene glycol and ethylene oxide derivatives (EOD). This issue of "cover story" will introduce how Oriental Union Chemical Corporation can continuously improve its competitiveness with high-value products under the changing environment.
GeneralitiesGrasp the consumer power to win the competitive future
As far as enterprises are concerned, it is necessary to change the traditional popular marketing method of spreading large nets and actively cultivate the focus market. Only in this way can we achieve "differentiation" and "precision" in commodity setting and advertising, and really spend marketing budget on cutting edge, creating a profit base for enterprises to win in the post epidemic era.
GeneralitiesPrecision focus far Eastern Department Store creates high viscosity iron powder
This issue of "cover story" will be shared with you by Nancy Hsu president. How the Far Eastern Department store can seize the business opportunities of focusing on customers through customized services, so as to grasp the new consumption trend in the post epidemic era.

Group Briefing

GeneralitiesFar Eastern Memorial Hospital and Yuan Ze University jointly build "smart medical biotechnology maker platform"
Far Eastern Memorial Hospital and Yuan Ze University announced on November 19 that they will expand collaboration between industry and school to create a "smart medical biotechnology maker platform" to maximize the comprehensive effect of smart medical R & D and application.
GeneralitiesFET was once again ranked in the Dow Jones Sustainability Indices (DJSI) with full marks in six evaluation indicators
The 2020 Dow Jones Sustainability Index (DJSI) evaluation results were released on November 14. FET was selected as the highest level "DJSI World” for the second time and “DJSI emerging markets" for 5 consecutive years.
GeneralitiesFar eastern group claimed 32 corporate sustainability Awards
Far eastern group won 32 awards in the global corporate sustainability awards and Taiwan Corporate Sustainability awards this year, and once again ranked first in the Taiwan group. Douglas Hsu personally attended the award ceremony on November 18, and said that the award reflects the importance of sustainable management and ESG development.
GeneralitiesOriental Institute of technology celebrates 52nd anniversary and holds far eastern group collaboration between industry and school
The 52nd anniversary of Oriental Institute of technology was held on October 17. Douglas Hsu and other distinguished guests were invited to participate in the grand event. At the same time, Far Eastern Group affiliated enterprise collaboration including Asia Cement Corporation, Yuanchuang wisdom, Far Eastern Memorial Hospital, telecommunication and intelligent transportation technology development foundation, far EasTone Telecommunications and other Far Eastern Group affiliated enterprise collaboration was also exhibited Between industry and school.
GeneralitiesOriental industries (Suzhou) (Suzhou) and Suzhou police jointly hold anti fraud propaganda
Oriental industries (Suzhou) (Suzhou) organized several publicity activities with Suzhou police to prevent Telecom fraud. On October 28, they presented brocade flags to thank the police for opening the "green channel" for anti fraud propaganda. In the future, the two sides will cooperate closely to provide a legal environment and guarantee for social development.
Generalities"Far EasTone telecommunications financing Friday" app evolves to invite you to a financial feast
"Far EasTone telecommunication Friday financing +" app has also joined hands with a number of banks and insurance companies to launch one-stop interest rate inquiry, media online account opening / insurance / card handling, and financial lazy man pack teaching functions, providing users with more new financial experience.
GeneralitiesFar EasTone telecommunication Friday cloud game launched anytime, anywhere
On November 3, far EasTone telecommunications, in cooperation with ubitus cloud game company, launched the "far EasTone telecommunications Friday cloud game", which realizes the dream of playing high-level games on mobile phones.
GeneralitiesThe National Games kick off in Hualien far EasTone telecommunication 5g-ar
The 11th "National Games" started at Hualian County stereoscopic Sports Center on October 17. Far EasTone telecommunication opened the competition with "5g-ar opening show". President Tsai ing Wen, mayor of Hualian County Xu Zhenwei and on-site guests will experience the new era of 5g smart playground.
GeneralitiesThe Far Eastern Department Store in Tainan mobilized small police to create a friendly environment of "gender equality, love and freedom"
The Far Eastern Department Store in Tainan cooperates with Tainan City to organize "little police" experience activities. Through the game gate, the anti drug and traffic safety issues are publicized. At the same time, special activities are designed with the help of "Tainan sex flat moon" to break gender stereotypes and practice the spirit of respecting multiple genders.
GeneralitiesPacific SOGO Department Store anniversary start Sophia C.W. Huang chair leads a first-class supervisor in kimono to welcome guests
Pacific SOGO Department Store Sophia C.W. Huang chairman led kimono reception on the first day of the anniversary to let customers feel the strong spirit of Japanese service.
GeneralitiesBanqiao Far Eastern Department Store celebrates the 6th New Taipei small farmer market
On October 24, Banqiao Far Eastern Department Store invited the New Taipei municipal government to jointly hold the "109 New Taipei farmers market". It was the first time for the New Taipei city government to join the kindergarten fresh force in the exhibition of achievements in food and agricultural education, so as to let consumers feel at ease to choose school grown food materials and special processing products.
GeneralitiesDouglas Hsu attended 2020 Vision Summit
On November 6, Douglas Hsu attended the "Taiwan CEO 100 sustainable business" forum at the 2020 Vision summit, sharing the management philosophy and emphasizing that innovation, change and leadership are the key and foundation for the sustainable growth of Far Eastern Group.
GeneralitiesU-Ming marine transport signed a 10-year contract with Anglo American for four LNG dual fuel powered bulk carriers
U-Ming marine transport (Singapore) has signed a 10-year long-term contract with Anglo American for four LNG dual fuel powered bulk carriers, which is the first long-term contract in the bulk industry. Shanghai Waigaoqiao shipyard will be commissioned to build the four bulk carriers, which are expected to be delivered within 2023.
GeneralitiesFET, Asian University and Trend Micro Incorporated jointly build 5G smart medical application
FET, Asian University and Trend Micro Incorporated signed a MOU on November 3, announcing the joint efforts to build 5G smart medical care. In the future, the three parties will develop 5G smart medical applications, including acute and severe hemodialysis mechanism, emergency medical service and so on, in the Asia University Hospital through FET 5G network and Trend Micro Incorporated’s information security protection technology.
GeneralitiesKaohsiung Far Eastern Department store and Head of Meinong District incarnated as Santa Claus to collect Christmas food boxes together.
During the annual celebration, Kaohsiung Far Eastern Department store, together with the Meinong District Office of Kaohsiung City and the National Farmers' Association of Meinong District, Kaohsiung City, promoted local special agricultural products and "collection of food boxes". All the proceeds will be distributed to rural families in the form of Christmas food boxes by Andrew food bank.
GeneralitiesYou order, FET pay ! FET's innovative business model was officially launched
On October 27, far EasTone telecommunications announced the launch of an innovative business model - "fast payment for far EasTone telecommunication". It provides cooperative brands to settle in with platform economy mode, connects all consumption scenarios, matches various brands and market demands, and provides customized Telecom number combinations for consumers.
GeneralitiesNanchang Yadong Cement's occupational health work was affirmed and interviewed by Nanchang TV station
Nanchang TV station and National Health Commission Enforcement Bureau of Qingshanhu District, Nanchang city went to Nanchang Yadong Cement on October 27 to shoot the working area of the plant and review the corresponding management operations. The leaders of the National Health Commission Enforcement Bureau and the TV station affirmed and appreciated the occupational health work of Nanchang Yadong Cement.
GeneralitiesChairman Douglas Hsu shouted "Happy Together!" in the 33rd anniversary of Pacific SOGO Department Store
Pacific SOGO Department Store held an annual celebration on October 28. Chairman Douglas Hsu showed up in the Zhongxiaoguan store early in the morning. He put on the Pink Hello Kitty T-shirt and led the team to make determination, and gave the flag to Pacific SOGO Department store Chairman Sophia C.W. Huang,
GeneralitiesFar Eastern Department Store manufacturers' association in 2020
The annual Far Eastern Department Store manufacturers' association was held on October 15 in Far Eastern Plaza Hotel, Taipei. Chairman Douglas Hsu and President Nancy Hsu led the management team of Far Eastern Department store invited the manufactures to unite and work together with the theme of "2020, we are a team".
CharityThe 29th "SO GOOD children's Christmas wishes" public welfare activity
At the end of each year, the Pacific SOGO Department store and SOGO NEW LIFE exert "GO Caring" and cooperate with domestic social welfare institutions to hold "SO GOOD children's Christmas wishes", inviting the disadvantaged children to make wishes on Christmas cards, and the public will realize their dreams for children.
CharityYuan Ze University invited former Vice President Chen Jianren to talk about the new world after the epidemic
On October 29, Yuan Ze University invited former Vice President Chen Jianren to give a keynote speech on "a new world after the epidemic: achievements and challenges in the prevention and control of emerging infectious diseases in Taiwan.".
CharityYZU holds USR Inter-School Seminar to cultivate localization
The Office of Student Affairs of Yuan Ze University and the Department of Youth Affairs of Taoyuan City Government organized the second USR Inter-School Seminar on "Cultivating localization and Sustainable Practice" with twenty-four USR partner colleges and universities’ participation.
CharityFar EasTone telecommunication launched CSR project of "remote diagnosis and treatment of health far EasTone telecommunication" to send blood glucose machine to pianxiang
In order to reduce the medical gap between urban and rural areas, far EasTone telecommunication proposed the "far EasTone telecommunication" project. By integrating its own 5g big data + AI + IOT core technology and Taiwan medical resources, 40 NB IOT blood glucose machines were collected and donated to Taitung county government to take care of patients in rural areas.
CharityPacific SOGO Department Store summer cleaning in Hsinchu
In response to the spirit of coastal environmental protection, the colleagues of Pacific SOGO Department Store in Hsinchu City participated in the "autumn ocean beach cleaning activity" held by Hsinchu City Environmental Protection Bureau to cultivate environmental protection quality and the concept of caring service, establish a sense of mission of environmental protection and create common good memories, and enhance the feelings of colleagues.
CharityFar EasTone telecommunications calls on 100 employees to guard the ocean
Far EasTone telecommunications held a beach cleaning activity on October 25. A total of 110 employees and their family members went to Shijiao beach in Wanli District to clean up the beach garbage, record the data of marine risk factors, and establish the safety classification table of the whole Taiwan beach, hoping to reduce the risk of people injured on the beach.
CharityFar EasTone telecommunications calls on more than 100 suppliers to jointly promote enterprise sustainability development
Far EasTone telecommunication held the 2020 supplier Exchange Conference on October 29, which was personally presided over by Chee Ching president. With "Baowei earth, let love far EasTone telecommunication" as the main axis, more than 100 suppliers were called on to join in promoting sustainability development.
CharityKaohsiung Far Eastern Department store and sunshine Social Welfare Foundation organize one day sunshine smile team
For the fourth year in a row, Kaohsiung's Far Eastern Department store has called on colleagues to serve as one-day action volunteers and organize a one-day sunshine smile team to help injured friends to survive on their own.
CharityKaohsiung Far Eastern Department Store
On November 8, Kaohsiung's Far Eastern Department Store joined hands with the international Lions Club to hold the largest public blood donation activity in southern Taiwan. Three blood donation vehicles were launched to collect blood, setting an annual record.
CharityFar Eastern Department Store in Tainan
On November 1, Tainan's Far Eastern Department Store cooperated with the Lions Club to hold the activity of "supporting small farmers to do love and collecting blood", which combined with blood donation activities and promotion of local small-scale farmers to practice corporate social responsibility with practical actions.
CharityFar Eastern Department Store Taoyuan donated 200kg white rice to Randy Foundation
On November 3, the Far Eastern Department Store Taoyuan visited Randi children's home in Yangmei District, Taoyuan City, and donated 200 kg of white rice to help the children who lost their dependence grow up healthily.
CharityDo not forget public welfare in epidemic prevention! Happy go calls on millions of card friends to donate
Happy go held a public welfare family day at Taipei Zoo on October 23. Not only did the total number of participants reach a record high, but more than 100 children attended the public welfare groups. This year, we also joined hands with nine major public welfare organizations to urge tens of millions of card friends to donate to spread their love to all corners of society.
Charity"Far Eastern New Century Corporation Classic Marathon" invites you to start a new life together
"The classic marathon of Far Eastern New Century Corporation" was launched on October 24 at the Xinpu chemical fiber factory of Far Eastern New Century Corporation. Even if the whole marathon group was cancelled in order to comply with the epidemic prevention policy this year, the enthusiasm for registration has not decreased.
CharityStar dream project helped 500 children realize their dreams!
Far Eastern Department Store Hualien store "star dream project" launched! Call on the public to collect Christmas gifts for children and families in Hualien. In addition, the "Far Eastern Department Store Christmas City" jointly organized by far Eastern Department store and Hualien Municipal Office also held a lighting party at 7:30 p.m. on November 13, inviting the public to participate.
CharityExpand sustainability influence! FET calls on 26 suppliers to form a "sustainability vanguard"
Far EasTone telecommunications leads enterprises. In order to expand its sustainable influence, it calls on 26 suppliers from upstream and downstream to form a "hand in hand sustainable vanguard" to help Taiwan's resource deficient organizations with their core expertise.

Honor

Personnel ChangePersonnel changes of senior executives of Far Eastern New Century Corporation
High level executives of Far Eastern New Century Corporation: Qiu Zhaoyuan, Cai Yuefeng, etc.
HonorDepartment store number one! Pacific SOGO Department store and Far Eastern Department Store won the National Enterprise Environmental Protection Award
Far Eastern Group's retail system has made another success. Far Eastern Department store and Pacific SOGO Department store have won the National Enterprise Environmental Protection Award. President Tsai ing Wen gave a special interview to President Tsai ing Wen on November 19. It shows that far Eastern Department store and Pacific SOGO Department store have been the benchmark of Taiwan's department store in creating a sustainable environment.
HonorFET and FEIB won the "Sustainable Resilience Award"
After winning the Corporate Sustainability Award, FET and FEIB won the BSI (British Standards Institution) 2020 "Sustainable Resilience Leadership Award" and "Sustainable Resilience Excellence Award" respectively on November 19. The performance of the two companies in implementing corporate social responsibility was highly recognized.
HonorFar Eastern International Bank won the gold medal of national talent development quality
Far Eastern International Bank has been recognized by the national training quality certification system for its talent cultivation and attention. On November 3, it was awarded the gold medal unit award in the talent development quality system (talent development quality system) of Ministry of Labor Development Department of the Executive Yuan on November 3. It is the only financial institution to obtain gold medal certification in the year.
HonorPacific SOGO Department store has won the first ISO 45001 certification
Pacific SOGO Department Store Zhongxiao hall is a leading department store in the retail industry. It has obtained the ISO 45001 occupational safety and health management system certification, and is committed to creating a working environment with equal emphasis on happiness, health and safety for colleagues.
HonorOriental Institute of technology won the third place in the Ministry of education 2020 National College intelligent innovation and cross domain integration competition
On October 25, Oriental Institute of Technology participated in the Ministry of education "2020 national intelligent innovation and cross domain integration creation competition", and won the third place in the Internet of things (IOT) group with his work "Internet of things (IOT) electromechanical integration production line image recognition".
HonorThree enterprises of Far Eastern Group won Taipei excellent performance and healthy workplace award again.
Far eastern New Century Corporation, Far Eastern International Bank, Far Eastern Plaza Hotel, Taipei were awarded the Taipei excellent performance and healthy workplace award on November 10. Adhering to the spirit of "employees are the most important capital of an enterprise", Far Eastern Group actively constructs an excellent workplace culture and leads enterprises to continue sustainable development.
HonorBuilding healthy enterprises: Pacific SOGO Department store, Far Eastern International Bank and arcoa communication won the "sports enterprise certification mark" of Sports Administration
Pacific SOGO Department store has been holding health management courses for 33 years. On November 11, it was awarded "sports enterprise certification seal" by sports administration and Ministry of education. Similarly, Far Eastern International Bank also won the award for creating a friendly and healthy workplace environment, which symbolizes the intention and determination of Far Eastern Group to build a healthy enterprise.
HonorFar Eastern Plaza Hotel, Tainan President Zhou Lihua won "outstanding president of Tainan region in 2020"
President Zhou Lihua of Far Eastern Plaza Hotel, Tainan, developed innovative products with creative thinking, which not only set an example in the industry, but also did a good job in corporate social responsibility, ensured employees' employment, and made unremitting efforts for the sustainable operation of the hotel. So he won the "Tainan outstanding manager - outstanding enterprise president" in 2020.
HonorShangri la Taipei Far East Hotel, Taipei Voted as “2020 Best Business Hotel in Taipei” in Business Traveller ASIA-PACIFIC Readers’ Poll
Shangri la Taipei Far East Hotel, dedicated to providing high-quality services, has won the award of "Taipei best business hotel" by Asia Pacific business travel magazine for the fourth consecutive year, symbolizing that Taiwan's top hotels have a place in Asia.
HonorFET won the 9 prizes of "Customer Sservice Excellence Award" in 2020
On October 13, the customer service quality of FET was affirmed by the "Customer Service Excellence Award" held by the customer service association of Taiwan. In total, two group awards, three team awards, and four individual awards were awarded to FET, showing outstanding performance.

Welfare

GeneralitiesFar EasTone telecommunication 5g enters happy Christmas City 2020 New Taipei
2020 New Taipei happy Christmas City activity was held on November 13. This year, far EasTone telecommunication brought 5g ar innovative application "heart 5g ar skysled" app. Before December 6, just scan QR code to download app, you will have the opportunity to bring home super business coupons and good gifts!
GeneralitiesWelcome to 2021 Far Eastern Plaza Hotel
As the end of the year is coming, Far Eastern Plaza Hotel, Taipei will prepare a variety of exquisite Christmas limited cakes, gift baskets, roast turkey and other takeout delicacies for you to order directly online http://bit.ly/2Ja2fM1 。
Generalities Far Eastern Department Store imports seven kinds of apples of Hirosaki to Taiwan
The Far Eastern Department Store held the "cultural products Carnival in Hongqian City, Aomori County, Japan" to invite consumers to experience the charm of Japan and to relieve their worries of Hadi through fresh and direct delivery of apples. Since November 12, the event will be on tour throughout Taiwan. For details, please contact the Far Eastern Department store.
GeneralitiesFar Eastern Plaza Hotel, Taipei Far Eastern Group
The Far Eastern Plaza Hotel and Taipei Marco Polo lounge have launched a new version of "the king of adventure 2.0". Each theme cocktail is full of stories and layers. You are invited to take a journey with taste buds. Reservation line: (02) 7711-2080.
Generalities"Asia 49" new wine mixing both locally and internationally
To welcome the end of the year's dinner season, Asia 49 specially adjusted the wine list, continued the concept of time and space travel, combined with the healthy and natural health care trend, launched 8 categories, 24 types of wine mixing, welcome to experience old rain and new knowledge.
GeneralitiesCaf é, the highest cafeteria in China
Caf é, the country's top cafeteria on the 50th floor, just one street away from the "2020 New Taipei happy Christmas City", has launched a "sea and land feast" with rich seafood and fragrant dishes! Card users of Far Eastern International Bank can enjoy a 20% discount on card consumption every day. The reservation line is: (02) 7705-9723.
GeneralitiesMarco Polo lounge OF Far Eastern Plaza Hotel, Taipei launches a happy and luxurious chocolate afternoon tea
Far Eastern Plaza Hotel, Marco Polo lounge on the 38th floor of Taipei, offers sweet and sweet "chocolate afternoon tea". It is specially cooperating with TC smart shop, famous Pingdong, Taiwan, and limited supply every weekend! Reservation line: (02) 7711-2080.
GeneralitiesThe minimum service charge for the odd lot transaction in the small capital market by Oriental Securities Corporation is 1 yuan
In order to prevent investors from making price differentials but paying for service fees and other costs, Oriental Securities Corporation offered a minimum handling fee of 1 yuan for electronic trading of small shares, allowing small investors to make small investments and accumulate wealth.
Generalities2020 Far Eastern Department Store's super anniversary. Mark the "must buy"
Is triple bond still in hand? Unable to go abroad for large-scale procurement due to trapped epidemic situation? 2020 Far Eastern Department Store super annual celebration, a great exhibition on September 24, with enough feedback and super attractive products, rush to buy it!
End-Of-Year Welfare ProjectsSpecial offer of Far Eastern Plaza Hotel, Taipei
From now on to March 31, 2021, Far Eastern Plaza Hotel, Taipei, has launched the "golden bull news" super value spring wine special program to create a happy and happy end of the New Year meal. From now on to November 30, 2020, sign a contract to pay the deposit, and enjoy the early bird discount free of 10% service fee!

Office Talk

Management TipsSurvey of consumption in Xinzhu business district
Where do people in Hsinchu go shopping, what activities do they participate in and what they like to buy? Let go survey uncover the business opportunities of Hsinchu City, where people and money are gathering, and let you know the most popular business district and the latest consumption pattern in this technology city!
Office LearningUseful Phrases for Business Meetings
This month, we once again are going to focus on useful phrases for conducting business meetings. Let's take a look what we have here!

Hot Topic

Generalities"Far Easterner talks": my new life of epidemic prevention
The outbreak of the novel coronavirus pneumonia has brought far-reaching impacts to the world. With the normalization of epidemic prevention, it is the most urgent task to adapt to the new situation. Let's have a look at how far easterners at home and abroad face the new life of epidemic prevention?

Life Guide

Fashion ColumnOne will take care of your fashion style
"No hat, no civilization." Mr. Christian Dior put forward this argument when he founded the brand in 1946. No matter how simple the clothing is, as long as a hat is immediately shaped, this issue of fashion column let us see how the hat covers the fashion circle?
Gourmet ColumnHave a Christmas party! Parents and children make a big meal
Under the gorgeous Christmas tree in the house, children are excited to open gifts and adults are happy to talk. Christmas is the best time to get together with family and friends. This year's Christmas Eve is the best time to put on an apron to have a parent-child DIY and hold a grand Christmas feast!
Health ColumnTaking tonic in autumn and winter
Although there is a folk saying: "tonic in autumn and winter, fight tiger in the coming year", but do you know? In fact, every year, because of "over compensation", all kinds of acute and chronic diseases occur in the upper body. Many patients are sent to the doctor for treatment. What small details should be paid attention to to in order to really help the health!
Finance ColumnAre investors like gardeners or carpenters?
Since the end of November, the new system of intraday zero share trading has not only become the new favorite of many petty bourgeoisie, but also a good choice for beginners. In this issue, Far Eastern International Bank is invited to tell you what lessons investors should do to reduce risks due to the ever-changing financial market?
Legal Column-TWPay attention to the early employment grant
In order to promote the employment of workers and protect their basic livelihood, the Ministry of labor of the Executive Yuan plans the "early employment grant" to encourage unemployed workers to actively seek jobs. This issue will introduce the application methods and common problems.

Story

GeneralitiesMemory of the city
Each city records countless people and things, or the ups and downs of small people, or the birth of great people, but there is always something missing.

Editor

Generalities2021 Far Eastern magazine
As time goes by, far eastern magazine will continue to move towards the goal of "transmitting industry pulse, integrating group resources and providing all-round information of colleagues". We look forward to your joining hands to enjoy the vitality of Far Eastern Group and make full use of your creativity!

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