Pacific SOGO Department Store celebrated its 33rd anniversary, 7 stores yielded exceptional performances.

        The 33rd anniversary celebration of Fe SOGO Department stores came to a successful conclusion on December 7. The performance of 7 stores in Taiwan increased by 6% compared with last year, reaching a level of 11.3 billion yuan. Fe SOGO Department Stores Tianmu store, Chungli store and Hsinchu store have achieved double-digit growth in this year's anniversary performance compared with last year, leading their counterparts in the regional market. Fe SOGO Department Stores Sophia C.W. Huang chairman especially thanks the team's efforts. In the current era of the epidemic, the front and rear departments work together to make brilliant achievements, which is precious.

        Among them, Fe SOGO Department stores in Hsinchu has achieved a brilliant achievement of more than 1.8 billion yuan in this year's anniversary. It has bravely topped all retail peers in Hsinchu, and has shown double-digit growth every year! In the nine years since the opening of the Hsinchu store in 2012, Fe SOGO Department stores has independently developed the overall sales, investment promotion and operation planning; Create a large-scale shopping center based on Fe SOGO Department stores and matched with the shopping street. Today, it has become a treasure place for people in Hsinchu to shop at home; In the future, Hsinchu stores will develop towards international boutiques and high-end entertainment.

        This year, Chou ching of Fe SOGO Department stores, the Chungli store ranked second on go prosperus road. The Chungli store is located in the greater Taoyuan area, which has the highest density of outlets and shopping centers in Taiwan. This year's anniversary, the Chungli store has expanded its differences from outlets and shopping centers because of the three strategies of optimizing its stores, upgrading its brand, and actively operating high-end consumers. With agile action, we introduced 50 popular brands in just one year and completed the new modification and adjustment of the core five floors. Therefore, it has won the favor of the main customers and more high-quality families in the large Taoyuan area, and won the first place in Taoyuan City, which is the most densely populated National Taiwan University.

        The Taipei (Chunghsiao / Fuxing / Dunhua) store, which is located in Taipei city with the highest density of department stores in Taiwan, also achieved a growth of more than 6% over last year. In the highly competitive capital circle, such performance is not bad! This year, Zhou Qing of Tianmu store also took the lead in the department store market in Taipei's North District with a strong go Prosperos Road, with a growth of 11% and a total sales of 1.1 billion.

        In the era of drastic changes in the retail market, Fe SOGO Department Stores adheres to the principle of agile and innovative operation. It not only strengthens the digital marketing strategy and the Omo strategy of online shopping, but also plans the physical stores in the direction of large-scale, comprehensive and refined, and strives to meet the flexible development of consumer needs in both formats and types of businesses!

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