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08.2019 Group Briefing

Far EasTone Telecommunication FiDay X ICRT Entertainment Combines English Learning and Public Welfare

Far EasTone Telecommunication / He Siwei
        As summer vacation is approaching, many children are preparing for a happy vacation. However, for children from disadvantaged families, due to poor economic conditions, absence of school nutritious lunch, they will be faced with a nutrition gap,, coupled with unstable working hours of parents, children are often unaccompanied. friDay video of Far EasTone Telecommunication and the well-known radio station cooperated for the first time to organize a "Learning English from Movies" campaign to provide good learning opportunities for children in the rural areas. From now to August 31, "Toy Story 3", "Dragon Trainer 3" and "Alien Crack" and other popular movies will be launched and can be watched free of charge by inputting a specified serial number. At the same time, ICRT DJ is invited to select interesting English phrases and dialogue scenarios from movies, record short editions of teaching movies and conduct online English courses, hoping to lead children to learn English in a relaxed and interesting way. In addition, Far EasTone Telecommunication will donate 1 yuan for every movie that people watch, and all the money raised will be donated to The Child Welfare League Foundation as a living care fund for children in the rural areas, so that they will be no longer starved and the summer holiday will be interesting.
This summer, the most popular Woody and Bass Lightyear appeared in friDay video! "Toy Story 4" has just been released, and has been well received by all people. It evokes pure memories of childhood. friDay also selected "Toy Story 3" as one of the teaching materials for learning English by film watching. On June 27, Far EasTone Telecommunication staff and ICRT DJ incarnated as "One-day English Teacher", and Sandy Wu, an artist with fluent English, was invited to accompany children in the rural areas at Wuyuan Elementary School in Yilan County. "Toy Story 3", friDay selected 10 popular characters such as Woody, Buss Lightyear, Mr. Potato Head and interesting dialogues in the movie to lead the children to know the English names of the lovely protagonists and common phrases. Through the interesting teaching of ICRT DJ, the children studied seriously and shouted "Sheriff Woody" "Buzz Lightyear" and "Buzz Lightyear". They were very happy to learn the English names of their beloved Woody and Bass Lightyear.
Far EasTone Telecommunication has been focusing on the issue of rural education for a long time since 2013. It invests more than 20 million yuan annually to promote public welfare related projects, so as to contribute to rural areas. Far EasTone Telecommunication assisted Taoyuan Primary School in Kaohsiung, which was severely damaged by the windstorm in August 8, 2015, to build a brand-new library to foster good reading habits for children in rural areas. In the past three years, Far EasTone Telecommunication has promoted the public welfare project "Reversing Education to Let Love Spread ", and jointly launched PaGamO, an online game learning platform that integrates games into learning, to enhance the learning intention of children in the rural areas by letting children play games. We have visited 26 local schools and more than 1,000 students in Taiwan have benefited from online video games. Far EasTone Telecommunication once again cooperates with ICRT. It is hoped that through digital tools, we can combine video entertainment with English learning, inspire children's motivation, and let children have a meaningful summer vacation.
Details of "Learning English from Movies" please refer to the activity website: https://www.icrt.com.tw/app/friday/#btn_note
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