08.2019 Group Briefing
Far EasTone Telecommunication FiDay X ICRT Entertainment Combines English Learning and Public Welfare
Far EasTone Telecommunication / He Siwei


This summer, the most popular Woody and Bass Lightyear appeared in friDay video! "Toy Story 4" has just been released, and has been well received by all people. It evokes pure memories of childhood. friDay also selected "Toy Story 3" as one of the teaching materials for learning English by film watching. On June 27, Far EasTone Telecommunication staff and ICRT DJ incarnated as "One-day English Teacher", and Sandy Wu, an artist with fluent English, was invited to accompany children in the rural areas at Wuyuan Elementary School in Yilan County. "Toy Story 3", friDay selected 10 popular characters such as Woody, Buss Lightyear, Mr. Potato Head and interesting dialogues in the movie to lead the children to know the English names of the lovely protagonists and common phrases. Through the interesting teaching of ICRT DJ, the children studied seriously and shouted "Sheriff Woody" "Buzz Lightyear" and "Buzz Lightyear". They were very happy to learn the English names of their beloved Woody and Bass Lightyear.
Far EasTone Telecommunication has been focusing on the issue of rural education for a long time since 2013. It invests more than 20 million yuan annually to promote public welfare related projects, so as to contribute to rural areas. Far EasTone Telecommunication assisted Taoyuan Primary School in Kaohsiung, which was severely damaged by the windstorm in August 8, 2015, to build a brand-new library to foster good reading habits for children in rural areas. In the past three years, Far EasTone Telecommunication has promoted the public welfare project "Reversing Education to Let Love Spread ", and jointly launched PaGamO, an online game learning platform that integrates games into learning, to enhance the learning intention of children in the rural areas by letting children play games. We have visited 26 local schools and more than 1,000 students in Taiwan have benefited from online video games. Far EasTone Telecommunication once again cooperates with ICRT. It is hoped that through digital tools, we can combine video entertainment with English learning, inspire children's motivation, and let children have a meaningful summer vacation.
Details of "Learning English from Movies" please refer to the activity website: https://www.icrt.com.tw/app/friday/#btn_note