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05.2021 Welfare

HAPPY GO created business opportunities with Ocard

Ding & Ding management consultants joint marketing / Huang Yunru
751C01
        On March 23, happy go announced that it will join hands with ocard, a food platform, to extend the field of tired points to restaurants on the street. From now on to May 31, it will launch "what to eat happily" activities in combination with many restaurants on the platform, including popular online brunch, well-known pot food, Wenqing coffee shop and tea shop, Let cardholder enjoy delicious food and get up to 5% points feedback; At the same time, the "Taipei Food Festival" is also launched for the greater Taipei area. Those who spend in the designated channel will have the chance to get up to 1000 points of feedback. Cardholders who know how to eat and how to consume will be invited to participate in the point feast!

        Cardholder only needs to bind ocard through the happy go app card + function, and have meals in the designated restaurant. When you check out, you can enjoy 3% points feedback. If you choose the restaurant of ocard "the main star in March", you can enjoy 5% points feedback of the amount of meal consumption. In addition, from now on, 10 points of happy go points will be given for binding ocard card and free gift. During the activity period, 50 points of happy go points will be given for successful consumption once, and so on, there will be a chance to draw 1000 yuan gift certificate for department stores for successful consumption three times.

        Li Mingcheng, deputy president of the customer business department of happy go, said that food is the most important thing for the people, and go survey, its consulting brand, also conducted a questionnaire survey on people's preferences and consumption habits in department stores. It was found that nearly 70% of consumers used to eat in Department stores, More than 30% of the customers have dinner with their relatives and friends and visit their favorite or exclusive brands. More than 20% of the customers take department stores as their daily dining options, among which dinner time is the most popular. This shows that "dining" has become the main purpose of more and more consumers. Department stores and food streets are no longer just additional conditions for shopping. For example, the waiting area at the entrance of restaurants, the space size, the number of seats and even the moving line planning of the public food area of food street have become the small details that consumers care about. The creation of space atmosphere and the comfort of dining have also become the key factors for consumers to visit again.

        In view of the market trend, happy go will launch the "Taipei Food Festival" in the greater Taipei area from now on to May 15, including Pacific SOGO Department store, Far Eastern Department store, a.mart, family convenience store, the mall Ya Tung department store, Far Eastern Plaza Hotel, Taipei   City's super, vieshaw cinemas and ocard cooperate in store consumption. If they have accumulated five successful consumption points in a single or cross channel way, they can draw 50 points, and if they have reached 5000 yuan, they have a chance to get 1000 points. In addition, we launched the "know how to eat" routes in three major business districts, including Ximen, Dongqu and Xinyi. Dingtaifeng, hanlai Haigang restaurant, lady m, Singapore Mala Plus +, Sunai sushi, Japanese Shabu Shabu, Shengbo hall and other well-known restaurants are also in the range of tired points.

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