Far Eastern Electronic Toll Collection won the "Outstanding Contribution Award of Marketing Communication" and "Chinese Public Relations Award"

        Far Eastern Electronic Toll Collection understands the needs of the public for driving epidemic prevention, works with the Department of Transport Expressway Bureau to advance the deployment and promote a number of zero-contact services for driving, which not only makes the company continue to grow, but also drives ETC's intelligent transportation industrialization and export to the international market; At the same time, it responded to the public welfare of Dao'an and paid attention to vulnerable road users, and won the "Outstanding Contribution Award of Marketing Communication - Outstanding Brand of the Year" and "Chinese Public Relations Award - Reputation Management Public Relations Award".

        About 600 works were submitted for the two awards, with fierce competition

                The "Outstanding Contribution Award for Marketing Communication" was jointly established by MotionBrain magazine and the Taiwan Advertisers Association. In 2022, 412 entries were made. Far Eastern Electronic Toll Collection stood out from them and was listed among 162 shortlisted companies; This time, combining the past outstanding brands, Taiwan brands, e-commerce brands and other awards, a new "outstanding brand of the year" was established. The evaluation scope includes the growth profile in recent years, brand management, innovative services, social identity and other aspects. Far Eastern Electronic Toll Collection is the only company listed in the "Transportation Industry Group".

        As for the "Chinese Public Relations Award", it was sponsored by the Taiwan and Taipei International Public Relations Association. This year, nearly 200 works were awarded, and less than 30 were shortlisted. The evaluation items included public relations strategy, overall planning, innovative performance, etc. Far Eastern Electronic Toll Collection National Highway ETC project, from the perspective of road users, through insight into public opinion and analysis of market demand, to resolve the pain points of public use, continue to improve service functions and quality, and work with public welfare partners to improve the safety of vulnerable traffic users, is the main reason for winning the award.

        The "zero contact" intelligent transportation experience plays a key role in the epidemic and becomes the key to winning the prize

        Looking back at the outbreak of the epidemic at the end of 2019, Far Eastern Electronic Toll Collection turned the crisis into a turning point. It not only helped the Public Security Bureau to promote eTag bank automatic value storage, electronic bill and other services, but also extended the use of the field, let eTag go out of the national highway, and promote the services that can also be automatically withheld in the parking lot, so that the driving and parking process can avoid contact and reduce risks, and become the best solution to the "zero contact" throughout the process.

        To welcome the new life of epidemic prevention, the "zero contact" intelligent transportation scheme has attracted the attention of all countries. Far Eastern Electronic Toll Collection, together with Taiwan's Shixi, Advantech, Advantech, Advantech, Lingqun Computer, HwaCom Systems Inc. and other Taiwan representative manufacturers, has organized the ETC national team to promote the industrialization of intelligent transportation, and successfully signed a contract with Thailand's BGSR consortium to cooperate in the new expressway M6/M81 case at the end of 2021, It has not only been favored by the awards review, but also become a model of the government's New Southbound Policy.

        Continue to provide public benefits to the society and promote the traffic safety of vulnerable groups

        Far Eastern Electronic Toll Collection and its subsidiary Yuanchuang Smart actively invested in the public welfare of Dao'an. In 2022, in addition to serving as the main sponsor of the "Face Affirmative Sports Taipei National Road Marathon" event, and cooperating with the National Public Security Bureau to handle the "National Road Traffic Safety Carnival" event in the Kansai service area, it also continued to combine digital technology and the Jing Chuan Child Safety Foundation The Zhuang Generation Educational, Scientific and Cultural Association and other public welfare organizations jointly care for the vulnerable groups in transportation, develop digital teaching materials for children, assist in training the elderly road teachers, guide them to use the community to promote Dao'an, and protect the travel safety of vulnerable road users from all walks of life.

        Far Eastern Electronic Toll Collection is deeply honored to win this award, and will continue to stick to its position in the future, and strive for the travel service quality of Taiwan's intelligent transportation industry and the driving and parking of all road users.

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