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01.2024 Group Briefing

Far Eastern International Bank collects millions of donations to help Eden's slow flying angels make love ubiquitous

Far Eastern International Bank / Zhu Jialin
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890b01        After a year long public welfare tour in Taiwan, Far Eastern International Bank, in collaboration with Eden Social Welfare Foundation, has come to an end with the "Love in the Hands" interactive donation public welfare action. This activity aims to make small donations and gather the love of 1600 donors, raising NTD1.5 million. It is estimated to benefit over 7200 children with developmental delays.

        Far Eastern International Bank and Eden Social Welfare Foundation are long-term public welfare partners. On the occasion of celebrating the 30th anniversary of the bank and the 40th anniversary of the foundation in 2022, the two sides have specially launched this interactive donation machine. People can easily complete small donations within 15 seconds using commonly used credit cards in the market. This event starts with the FE SOGO Department stores Taipei Loyalty and Filial Piety Hall. Within a year, it will tour 8 strongholds throughout Taiwan, connecting love from all corners and making love ubiquitous.

        Thomas Chou President stated that Far Eastern International Bank has always been concerned about social welfare, with a particular emphasis on early childhood care issues. 26 years ago, it built a public welfare platform with the "Eden Love Card" credit card as its core, established a long-term Sustainability Development partnership with the Eden Social Welfare Foundation, and accumulated NTD 95 million in donations, becoming an important force supporting the stable growth of slow flying angels, It is also a practice of the "Joy in Public Welfare" concept in Far Eastern International Bank's wealth management ten values. In 2022, a special episode titled "Slow Flying Angels" was launched on the self media channel "Xiaoyuan Wins" YouTube, promoting the importance of early therapy education through the curriculum content planned by the Kaohsiung Qishan Children's Early Therapy Development Center for slow flying angels.

        The interactive donation model planned by Far Eastern International Bank, "Love in Hands Up," has not only received widespread feedback, but also won the "Best Product Category" award from the national brand E.SUN Bank, affirming its concept of sustainable public welfare and innovative donation ideas. I hope to continue to work with Eden, customers, and the general public on the path of public welfare in the future, and create a better and warmer society together.

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