Far Eastern International Bank's Ten Joys Metaverse Attracting Eyes and Winning Best Digital Marketing Award from Caizi

        Far Eastern International Bank was the first bank to launch an immersive interactive space in the metaverse in 2022, becoming the first to offer a metaverse experience. Its new digital transformation thinking has been highly recognized, and it has recently been awarded the Best Digital Marketing Project at the Digital Awards in 2024 by the internationally renowned financial media magazine The Asset.

        Thomas Chou President of Far Eastern International Bank pointed out that in recent years, driven by the COVID-19, all digital technologies in the world have developed rapidly. Far Eastern International Bank, which has long pursued innovation and breakthrough in financial technology, will extend the characteristic LOHAS space of physical branches to the meta universe platform in 2022 in order to create a differentiated experience for customers, and launch the "Ten Joy Universe of Far Eastern International Bank". Customers can travel freely in the Oxford University library like the Harry Potter film scene, or in the aurora or on the moon as long as they use the VR head display device to enter. Appreciate paintings, listen to music, and enjoy an unprecedented sensory feast. The above technical achievements were also shown to the public at the 2023 Taipei International Financial Expo, and won high praise.

        Having a positive outlook on the development trends and potential of the metaverse, Far Eastern International Bank will continue to invest in related development and plans to combine technologies such as AI, Big Data, metaverse, and Cloud Computing to launch "Far Eastern International Bank Ten Joys Metaverse 2.0", providing a more diverse immersive experience in financial services and expanding customers' horizons and imagination.

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