FE SOGO Department stores anniversary celebration with Sanrio family

        The annual finale shopping event "FE SOGO Department stores 37th Anniversary Celebration" will be held from now until November 18th. Far Eastern Group's Douglas Hsu warmly stepped forward on November 4th and, together with Sophia C.W. Huang Chairman, led the staff to cheer and promote the event. This year's anniversary celebration, exclusive limited edition products with a minimum order of NTD1000 will receive NTD100 as a gift, with department stores starting at 20% off and supermarkets starting at 10% off. Applicants for the newly launched China Trust SOGO co branded card can enjoy an unlimited 4% reward, with a maximum combined reward of 14%. In addition, the exclusive collaboration with the Sanrio family has launched a practical and cute in store gift, bringing consumers a warm and healing shopping experience through popular characters such as Hello Kitty, Melody, and Coolomi.

        Douglas Hsu of the group emphasizes "Happy Together, New Life Together, Life is better in SOGO", encouraging everyone to take love as the starting point, create a friendly environment, and create a better life. In addition, he is optimistic about Taiwan's prosperous market, not only not worried about the impact of the e-commerce market, but also sees it as a driving force to increase customer consumption. Physical department stores can quickly provide high-quality services, so he is confident in the overall retail market.

        Sophia C.W. Huang, Chair of FE SOGO Department stores, also stated that she is not worried about competition from emerging industries. Her annual anniversary performance is the best answer, as FE SOGO Department stores have the most explosive products, excellent services, maximum discounts, and most attractive exclusive store gifts. In addition, the newly opened Far Eastern Group Garden City in 2024 can provide one-stop shopping services that other department stores cannot achieve, which can better meet the diverse needs of consumers.

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