Yuanchuang Smart uTagGo has won the "Outstanding Contribution Award for Marketing Communication" for creating a green driving ecosystem

        Yuanchuang Wisdom, with digital innovation as its core, is committed to enhancing the convenient driving experience for pedestrians and actively assisting county and city governments and parking operators in promoting the digital transformation of parking services. On January 6th, with the theme of "Open uTagGo when you go out, master the creation of a green driving ecosystem", it participated in the "2024 Marketing Communication Outstanding Contribution Award" for the first time, standing out from 511 works and winning the "Outstanding Brand Award of the Transportation Industry Year".

        Far Eastern Electronic Toll Collection, the parent company of Far Eastern Intelligence, has inherited the experience of digital transformation of ETC national highway electronic toll collection services. Adhering to the value of "people-centered", it has assisted Far Eastern Electronic Toll Collection in extending the application scope of eTag from ETC to parking services. Since Taipei City started using eTag to deduct roadside parking fees in 2019, the service scope covers all roadside toll booths in Taiwan, making it convenient for the public to leave after parking, without having to hold a receipt for payment, and without having to find a parking post.

        In addition, Yuanchuang Intelligence aims to become a "one-stop integrated driving service platform" and collaborates with more than 2300 cooperative parking lots across Taiwan to provide the public with the experience of no getting off, no opening windows, no queuing and payment entry and exit. It also assists parking lot operators in improving turnover through digital upgrades, increasing revenue through AI guided customers, monetizing data, and providing value-added services such as diversified payments and digital management.

        The number of uTagGo member users has reached 4 million. In order to become a good helper for members to facilitate their lives, Yuanchuang Intelligence has joined hands with corporate partners to create a "green driving ecosystem". It not only provides warranty and rescue services, insurance and driving services, but also gathers discounts from more than 800 authorized merchants to meet the needs of users in food, accommodation, travel, shopping, transportation and other aspects, realizing the service concept of "opening uTagGo all the way to you when you go out".

        At the same time, Yuanchuang Wisdom continues to give back to society and actively promotes "car charity" to protect vulnerable groups in transportation. In 2024, in addition to partnering with HONDAO Senior Citizen's Welfare Foundation to hold multiple senior citizen safety camps and cultivate brave individuals to replace them, we also collaborated with Jing Chuan Child Safety Foundation to produce a "Digital Road Safety Picture Book", which is available for free download in primary schools across Taiwan, allowing more teachers, students, and parents to understand parking lot safety issues and enhance traffic safety awareness.

        The "Outstanding Contribution Award for Marketing Communication" is jointly established by Brain Magazine and the Taiwan Advertiser Association to recognize brands and individuals who have made outstanding contributions to the field of marketing communication. The "Outstanding Brand of the Year" project includes multidimensional indicators such as the growth trend, brand management, innovative services, and social recognition of the brand. Yuanchuang Wisdom has been recognized for its outstanding performance in digital transformation, innovative services, and social responsibility.

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