GO SURVEY reveals new consumer trends for 2026

        HAPPY GO's market research consultant brand GO SURVEY released its latest consumer white paper on July 28th, titled "Anticipating Good Business Opportunities for Beauty - From Value Re selection to Cross Domain New Dividends", analyzing the changes in consumer value and decision-making patterns. FE SOGO Department stores Sophia C.W. Huang Chairman was invited to share how the retail industry responds to the living needs of different groups in the K-type consumption era, and proposes seven aspects that affect consumer decision-making, such as quality, efficiency, health, etc. (For details of Huang Chairman's speech, please refer to this issue of "The Leader's Words").

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