FE SOGO Department stores made good use of resources from all walks of life, and held many parent-child activities at the beginning of the spring, such as "New Year's Day Couplet DIY", "New Year's Story Kingdom", "Money Rabbit Splendid -- Make Your Own Red Bag" and "Red Bag Passing Love"; In addition, we also invited the Rabbit Association to carry out education and propaganda, so that children can learn to love animals.

FE SOGO Department stores are committed to deep cultivation in the field. This year's New Year's Day, Tianmu Store specially assembled the Leyi flag team of the seven famous schools in Shuangbei to jointly perform the magnificent shooting technique, opening the curtain for 2023; Zhongli Store also joined hands with Liuhe High School to hold an exhibition in the department store space, providing a stage for students to show their works and let more people enjoy them.

In order to celebrate the tenth anniversary of the activity of "SO GOOD Good Children and Young Models", FE SOGO Department stores invited all previous young models to return to their parents' homes to jointly create paintings and bring music performances. At the same time, the results were produced into the documentary "Thank You for Ten Years", hoping to make positive energy move more people.

FE SOGO Department stores entered the 35th anniversary, evolving the core value of the customer service center from "lively and agile smile" to "active and active care", providing customers with the services they need earlier, and won the gold medal of the "first Taiwan customer service center evaluation - department stores and shopping centers" in 2022.

From now on to April 5, the FE SOGO Department stores will launch the largest "Spring Cherry Blossom Hokkaido Exhibition" in Taiwan. Nearly 100 brands will join hands to bring food feasts. With a Happy Go card, NTD1000 can be consumed on the same day, which can be exchanged for good gifts. Welcome to choose and purchase.

FE SOGO Department stores Taipei store from now on to February 14, NTD200 will be given for a single transaction of NTD3000 in the designated business type, credit card will be swiped and electronic voucher will be given, and the use of Cathay Pacific CUBE card will enjoy a further 4% reward; It is particularly recommended that the Loyalty and Filial Piety Hall CASIO Valentine's Day check list.

HAPPY GO gathers all channels to launch preferential activities to welcome the New Year, including Far Eastern Department Stores, FE SOGO Department stores, A.Mart and HAPPY GO shopping guide platform, and multiple activities invite cardholder to buy smart New Year goods to celebrate the Year of the Rabbit.

FE SOGO Department stores The ThanQ Club of Hsinchu Store is newly opened, and children are invited to break through; On the other hand, Far EasTone Telecommunications held a Christmas parent-child visit day, and Chee Ching President joined hands with the children; In Kaohsiung, the Far Eastern Department Stores adopted a public welfare carnival and a small veterinary surgeon experience camp, which attracted nearly 100 groups of parents and children.

Asia Cement Corporation and FE SOGO Department stores won the "National Sustainability Development Award" issued by the Executive Yuan, which was received by the representatives of K. Y. Lee President and Sophia C.W. Huang Chairman. Asia Cement Corporation is the only cement company that has ever won this national recognition; FE SOGO Department stores is also the only department store winner this year.

The "2022 Global and Taiwan Corporate Sustainability Award" ceremony was held on November 16. Far Eastern Group won 38 awards in one fell swoop. The number of awards ranked first in the whole Taiwan Group for six consecutive years. Douglas Hsu was also awarded the "Enterprise Sustainability Award" for his outstanding achievements in leading the Group to promote sustainable projects.