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03.2023 Group Briefing

FE SOGO Department stores Cross-border cooperation to accompany friends of all sizes to celebrate the Year of the Rabbit

FE SOGO Department stores / Zhang Aizhen, Hu Weijun, Wang Yinglan, Wu Liting
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13done_113done_2.        FE SOGO Department stores make good use of resources from all walks of life to hold many parent-child activities at the beginning of spring: Zhongli Store and Zhongli Parent-child Museum of the Social Bureau of the Taoyuan Municipal Government jointly planned the "New Year Couplet DIY" activity on January 8, so that children who love painting can make their own unique Spring Festival couplets and bring them home for decoration to enhance the atmosphere of the Spring Festival; On January 14, the two pavilions jointly launched the "New Year Story Kingdom" activity. The teacher guided the traditional customs and stories about the New Year, and integrated the five senses of sound, intonation and body language to inspire children's imagination.

                On January 15, Hsinchu Store held an activity with the "Play Printing Studio" in the local handmade classroom, "Make Your Own Red Bag", to let the public enjoy the fun of pure handmade silk printing and convey the beauty of traditional printing technology. Silk printing is a kind of plane printing technique, which uses the pressure of printing to make the printing ink pass through the hole and present a pattern. It can be printed on cloth, leather and paper, and has multiple applications.

        In addition, in view of the fact that many families will buy rabbits in the Year of the Rabbit, but the following abandonment tide often leads to a sharp increase in the revenue of the Taiwan Rabbit Lover Association, Hsinchu Store specially invited the Rabbit Lover Association to carry out education and propaganda, so that children can learn to love animals and provide an adoption platform.

        On the other hand, Zhongli Store also takes care of vulnerable families. During the Spring Festival, it launched the "Red Packet Passing Love" activity with World Vision, inviting colleagues to donate to alleviate the living burden of vulnerable children.

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