Big City's performance was perfect during annual celebration and expected to exceed over 13 billion

        The anniversary of Far Eastern big city shopping malls came to a successful conclusion on December 7. The enthusiasm and high consumption power of the people were fully aroused in 12 days. The overall performance of a single site exceeded the expected target by 2.6 billion yuan, an increase of 13.8% over last year. During the anniversary celebration, more than one million people gathered, making it the top three shopping centers in Taiwan. The annual revenue is expected to exceed 13 billion yuan and reach a new peak.

        In view of the factors such as the inability to go abroad due to the epidemic, the high demand for domestic tourism and people's livelihood, the rise in the bamboo industry employment market and output value, and the sufficient commodity volume of brand manufacturers, big city far eastern big city shopping malls, together with SOGO Department stores, Xinzhu stores, city ` super, Deyi, Xiaomi and other retail affiliated enterprises, have jointly brought into play the group's comprehensive efficiency, and each site has shown double-digit growth, In particular, thanks to the support of the iPhone 12 series, Deyi's performance has doubled; In addition, in addition to the success of Far Eastern Group's happy go points and commodity strategy, 3C home appliances, living and home appliances, boutique jewelry, beauty care, catering and light food, footwear accessories, etc. all increased by about 50% compared with the same period last year. The overall performance of the anniversary celebration greatly exceeded the expectation, and the manufacturers also made great contributions.

        25% of the counters in Far Eastern big city shopping malls are refitted and adjusted every year to maintain the brand's topic heat and the best shopping experience, and meet local and foreign customers. This anniversary celebration successfully introduced 109 flash mob counters, of which 60% of the brands entered Far Eastern big city shopping malls for the first time, allowing consumers to taste fresh food from zero distance. With high feedback such as gift, full bonus and millions of points every day throughout the whole period, The consumers are very surprised. Many people have drawn up shopping lists to buy by day. At the same time, far eastern big city shopping malls FB, which is the largest retail department store in Taiwan, combined with app digital integration tools, made good use of the huge 650000 fans and sales promotion activities to assist in virtual and real marketing, giving play to the powerful circle of fans and multiplying benefits, and successfully created popular words on the Internet such as "Far Eastern big city shopping malls is the Las Vegas of Hsinchu" and "have you seen far eastern big city shopping malls today?".

        More than one million people visited in 12 days, and the shopping crowd was endless. The Far Eastern big city shopping malls team, adhering to the attitude of seeking innovation, change and mutual assistance and altruism, mobilized all logistics at all times to help queue up, provide shopping advice in advance, package goods, etc., and help the counter speed up sales. In addition, the Far Eastern big city shopping malls team is grateful to the hard-working staff who are also on the front line, such as traffic control, cleaning, shuttle bus, information desk and service station. They choose to arrange afternoon tea, snacks and fruits during the morning and evening shifts every day to supplement the physical strength of the shift staff. Li Jingfang's chairman expressed her gratitude to the counter staff with practical actions, and went to the counters to cheer up and encourage the service staff. She stressed that empathy, sincerity and initiative are the only way to unite the hearts of the manufacturers and employees. When the manufacturers fully cooperate with the Far Eastern big city shopping malls team to work together, the strength of mutual assistance, cooperation, mutual benefit and common prosperity will be fully exerted.

        Li Jingfang, chairman, said that this time he led the front and rear staff and counter staff of Far Eastern big city shopping malls to complete the last anniversary celebration in Taiwan. The key to success was not only to accurately grasp the core of commercial operation, but also to successfully gather the "customer heart", "manufacturer heart" and "employee heart", which made the consumption power explode. This far eastern big city shopping malls not only reached the standard ahead of the anniversary celebration, but the annual revenue is confident to exceed 13 billion. Observing the K-type economic recovery, the domestic consumer market will continue to be hot until 2021, and the Far Eastern big city shopping malls will be expected to be brilliant in the 10th year.

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