Far Eastern International Bank won four awards for diversified trust innovation

        To meet the trust needs of elderly customers, Far Eastern International Bank continues to improve its trust services and has won the "2023 Trust Award for Multi Trust Innovation" for two consecutive years, sponsored by Commercial Times and co organized by the Trust Association and the Securities Association. This year, it has also won the "Best Insurance Trust Innovation Award", "Best Care Trust Innovation Award", and "Best Technology Innovation Trust Award" The four major awards, including the "Cross industry Cooperation Recommendation Award," demonstrate the high recognition of Far Eastern International Bank's achievements in cultivating trust business.

        The impact of trust services on today's aging society is increasing day by day. Zhang Xiaoqian, Deputy President of the Personal Finance Business Group, pointed out that Far Eastern International Bank is well aware of the importance of trust business. Since 2004, it has been fully promoting diversified trust projects, continuously improving and innovating service content, and responding to the "Trust 2.0 Policy" advocated by the Financial Supervision Commission in recent years, Winning the first place in Group B of the Trust 2.0 Program Evaluation of the Financial Supervisory Commission for two consecutive years.

        In order to continuously provide differentiated and refined trust services, Far Eastern International Bank has specially planned the "Trust Guardian Butler Service" in 2023. With the concept of "one-stop purchasing", it assists customers in asset management and preservation, as well as handling various payments and receipts in daily life. At the same time, it actively forms alliances with Far Eastern Group's related enterprises and external partners to create a platform that covers hospitals, telecommunications, restaurants, department stores, schools, and care institutions The trust ecosystem for mental health practitioners takes care of the needs of customers at all stages of their lives.

        In addition to financial services, Far Eastern International Bank also actively organizes activities such as the "Leling Wealth Management Academy" and "Leling Green Fashion Show" to innovate customer experience, and continues to promote the concept of caring trusts and promoting dementia friendliness. Through mass media reports, self media broadcasts, and lecture sharing, we hope to let more people understand the challenges brought by an aging society and the benefits of trust management, Simultaneously establish a happy retirement life.

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