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10.2024 Honor and Personnel Change

Far Eastern International Bank has won the Best Brand Image Award for consecutive years in terms of creating a customer experience

Far Eastern International Bank / Zhu Jialin
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932c01        In order to provide customers with a high-quality service experience, Far Eastern International Bank adheres to the core values of the "Far Eastern International Bank Ten Joy" brand, creates diverse financial services, and has won numerous awards at home and abroad. Recently, with a financial aesthetic that embodies the spirit of "green fashion and sustainability", it once again won the "Best Brand Image Award for Wealth Management Banks". Winning wealth management awards for 7 consecutive years, with the highest number of awards, showcasing the outstanding achievements and influence of brand management.

        Thomas Chou President stated that "sustainable finance" and "social responsibility" have always been the core values of Far Eastern International Bank's governance. This collaboration with Far Eastern Group aims to integrate the financial aesthetics of "green fashion and sustainability" with abundant resources, and create a new "environmental protection uniform" in the industry. Through a professional image style, it creates a beautiful sustainable experience between employees and customers. In order to unleash the spirit of ten joys and increase interaction topics with customers, Far Eastern International Bank also diversifies its self media YouTube channel "Xiaoyuan Wins", attracting parent-child communities with three series of programs: "Children are No Problem", "Fun with Kids", and "Learning to Live"; The podcast "Ten Joys Without Limits" platform, with the original intention of "Ten Joys Without Limits, Happiness Without Limits", invites VIPs to share their life experiences in financial management, practice the value of inclusive finance, and establish a virtuous cycle of ESG among banks, employees, and customers.

        In the future, Far Eastern International Bank will continue to be committed to environmental sustainability and corporate innovation, combining Far Eastern Group resources to develop an ecosystem, strengthen market competitiveness, and create sensory new experiences, showcasing the unique brand and Go Innovation of wealth management "Ten Le" to meet the diverse needs of customers.

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