Far Eastern International Bank's Ten Le brand management has been successful for two consecutive years and has won the Marketing Innovation Award from Today's Weekly

        Far Eastern International Bank is committed to building a vision of "honesty and mutual prosperity, friendliness and mutual benefit", creating a customer experience. Recently, it won the first place in the "Best Marketing Innovation Award" at the 18th Wealth Management Banking and Securities Evaluation in 2024 for two consecutive years, reflecting the unique brand Go Innovation, influence and excellent business results of "Far Eastern International Bank's Ten Joys".

        Lin Jianzhong, Executive Vice President, stated that Far Eastern International Bank actively introduces data analysis and intelligent tools, establishes a high asset service team, and creates personalized financial advice and services for customers. In addition, it also demonstrates the determination and action of sustainable operation. For example, using discarded PET bottles as raw materials, it launches the industry's first environmentally friendly new uniform. At the same time, combined with the annual Le Ling Wealth Management Academy, it upgrades and launches the "Le Ling Green Fashion Show", allowing the Zhuang generation to experience the remanufacturing of old clothes and showcase themselves on the green fashion stage.

        While improving the efficiency of customer financial services, Far Eastern International Bank continues to use innovative thinking to plan ten exclusive and happy branches, creating a metaverse space in physical branches. At the same time, it innovates its digital platform and customer experience with the brand value concept of "Far Eastern International Bank's Ten Delights", and actively operates its self media YouTube channel "Xiaoyuan Wins" and podcast "Ten Delights Not Set" platform to convey market trends, parent-child issues, and financial knowledge, allowing every customer to experience the rich brand meaning of "Far Eastern International Bank's Ten Delights" and practice the concept of inclusive finance.

        In addition, Far Eastern International Bank does not forget to protect valuable assets for its customers. It has organized anti fraud propaganda activities through online and offline channels. In addition to working with the police department to shoot anti fraud propaganda videos, it recently held a private screening event for the movie "Sally", which was watched by 260 customers. This reflects Far Eastern International Bank's core philosophy of actively preventing fraud and protecting customer assets.

        This award is not only a high recognition of Far Eastern International Bank, but also a driving force for its future development. Far Eastern International Bank will continue to uphold the spirit of innovation and sustainability, committed to providing the highest quality financial services, continuously improving customer satisfaction, and becoming a benchmark in the industry.

        #