Far Eastern International Bank and Oriental Petrochemical (Taiwan) Green Materials have won the National Brand E.SUN BANK Award for their continuous innovation in brand image

        The 21st National Brand E.SUN BANK Awards Ceremony was held on October 22nd. Far Eastern International Bank adheres to the core concept of the "Far Eastern International Bank Ten Le" brand, committed to bringing happiness and well-being to customers, while constructing ten Le characteristic branches, digital innovative business models, and combining ESG with products and services. It has won three awards, including the "Best Product Award", "Best Popular Brand Award", and "Outstanding Enterprise Award". Coincidentally, Oriental Petrochemical (Taiwan) Green Materials has achieved outstanding achievements in promoting waste resource utilization and the recycling of waste PET bottles, and has also been recognized with the "Outstanding Enterprise Award". In the future, it will continue to research and expand the market for recycled materials, bringing more contributions to the green economy and carbon neutrality goals.

        Far Eastern International Bank attaches great importance to the business direction of ESG Sustainability Development. After using Far Eastern Group resources to create uniforms made of all environmentally friendly materials in Taiwan in 2023, the highly acclaimed "Elderly Wealth Management Academy" will be innovatively upgraded to the "Elderly Green Fashion Show" in 2024, and relocated to Kaohsiung, inviting customers from the south to remake their old clothes and walk onto exhibition booths to experience the spirit of sustainability; In addition, we collaborated with Yuan Ze University to launch a series of ESG courses for the elderly, sharing green fashion and environmental trends, creating a sensory experience, and were awarded the "Best Popular Brand Category" award. In addition to actively promoting sustainable innovation in brand image, Far Eastern International Bank has won the "Best Product Category" award for its "Slow Fuluo" wealth management product. This includes establishing a dedicated customer service line group for Slow Fuluo, regularly providing the latest market trend observation and investment portfolio tracking, and launching the "Dragon is for You" limited time discount program, allowing customers to invest according to their risk preferences and develop disciplined habits.

        E. The SUN BANK Award values enterprise operation management, quality requirements, customer service, and product innovation research and development, while integrating future trends and considering the concept of environmental protection and green energy. It aims to inspire Taiwanese enterprises to work hard, establish a good brand image, shine internationally, and market their products worldwide.

        #