FE SOGO Department stores join hands with Chengyi Hotel to plant flags in Hsinchu, creating a new landmark in northern Taiwan

        We are optimistic about the popularity of Hsinchu in the international market and high-end business customer market. FE SOGO Department stores and Chengyi Group announced that they will jointly cooperate on the development of a Hsinchu hotel. On June 23rd, Sophia C.W. Huang Chairman and Dai Junlang Chairman respectively signed the contract. The new hotel is located next to Big City Far Eastern Big City Shopping Malls. It not only enjoys high foot traffic with the main shopping center, but also marks an important milestone for the five-star resort hotel brand "Chengyi Hotel" under Chengyi Group to move northward. It is expected to start trial operation in the fourth quarter of 2027.

        Chengyi Group originated in Chiayi and includes construction and development business, hotel catering business, and art curation affiliated enterprise. Since entering the hotel market in 2011, it has pioneered a comprehensive brand ecosystem that spans across the fields of accommodation, design, culture, and cuisine. It has successively created distinctive and well-known accommodation brands such as "Chengyi Cultural Tourism Series", "Chengyi Hotel", and "Tan Villa", with hotels in Chiayi, Danshui, Sun Moon Lake, Hualien, and Kaohsiung. Among them, Kaohsiung Chengyi Hotel, which has won the "Taiwan's Most Beautiful Hotel&Most Beautiful Room Double Champion" award, has repeatedly occupied the internet's popular CHECI IN and become the designated hotel for international travelers, combining Chengyi Group's expertise in cultural curation, spatial design, and desktop service.

        The "Chengyi Hotel Hsinchu" project, jointly developed by Chengyi Group and FE SOGO Department stores, is expected to create 150 guest rooms and themed banquet halls. The design style will integrate local industrial and technological elements of Hsinchu, while continuing the brand's emphasis on Taiwanese cultural characteristics, and planning cultural experience activities with Hsinchu's characteristics. It will be the second Chengyi Hotel to be positioned as a five-star hotel after Kaohsiung. Chairman Dai Junlang stated that the difference between Chengyi Hotel and traditional five-star hotels lies in the fact that the Chengyi team does not make chain replicas, but captures the appearance of every piece of land from a warm humanistic observation perspective, and transforms it into hotel space and experiential activities. It is an honor to cooperate with FE SOGO Department stores, and Chengyi Hotel in Hsinchu will become a cultural exhibition platform that goes beyond hotel accommodation

        According to industry observers in the hotel industry, Chengyi Group's strengths lie in high-quality space and delicate cultural curation activities. The brand has rapidly expanded and is highly mobile. Since the introduction of the term "Cultural and Creative Design Hotel - Cultural Tourism" in 2011 and its rapid expansion, the brand has spanned design hotels, cultural asset parks, five-star urban resorts, and high-end boutique villas. At the same time, it actively expands its art business, including hosting the Chengyi Asia Bay Art Festival and ArtIN International Art Expo in Kaohsiung's Asia New Bay Area. Taking a comprehensive view of the current situation in Hsinchu, the entry of Chengyi Hotel perfectly fills the market gap. At this time, the cooperation with FE SOGO Department stores on the development of Hsinchu Hotel demonstrates Chengyi Group's ambition to go north after accumulating years of business strength.

        FE SOGO Department stores won the bid for the former Fengcheng in 2010 and rebuilt it, now becoming the most prosperous commercial district in Hsinchu. The FE SOGO Department stores Hsinchu store and Far Eastern Big City Shopping Malls are thriving. Sophia C.W. Huang Chairman believes that under the strong alliance, "Chengyi Hotel Hsinchu" will definitely become another shining landmark in northern Taiwan and a "travel destination" in the future

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