Summer Green Life: The Perfect Encounter of Sustainability and Fashion

        In recent years, the awareness of green consumption has continued to rise, and consumers are not only concerned about the appearance, function, and price of products, but also pay more attention to the material sources, brand concepts, and environmental impact behind the products. In this issue of 'Fashion Column', we will reorganize the most noteworthy sustainable living proposals of this summer, from wardrobes to dressing tables, from hiking shoes to sunscreen, making fashion not just a pursuit of trends, but also a gentle and conscious choice for the environment.

        1、 Recycled fiber and cooling function cooling and relieving formula for upper body

                In the hot and humid summer climate, functional clothing that is breathable, lightweight, and cool is undoubtedly the first choice for wearing. Especially in recent years, many brands have adopted recycled PET bottles to produce fibers or environmentally friendly functional fabrics, which not only improve wearing comfort but also reduce the burden on the environment.

        FILA's "Women's Short sleeved Half breasted T-shirt" is made of S.LEISURE environmentally friendly yarn and GRS certified recycled polyester fiber, combining environmental protection and sports and leisure style; VAST's "Aqua Terra Functional Sunscreen Tank Top" is also made of recycled plastic, combined with unique DOBBY weaving technology, which is UV resistant, antibacterial, fast drying, and has good elasticity. It is also combined with bright purple and surfing bear embroidery, making it stylish to wear to the beach or gym; The "Leisure Anti Splash Windbreaker Coat" of The North Face also uses recycled materials, combined with fluorine free waterproof technology, which is windproof, splash proof, breathable, and can avoid the residual perfluorinated compounds in traditional waterproofing agents in the environment, making the wearing more in line with sustainable concepts.

        2、 Sustainable shoes and outdoor equipment accompany you to easily walk and jump

        In addition to the sustainable materials worn on the body, major brands have introduced recycled ingredients into shoe materials in recent years, from the upper to the midsole, from shoelaces to insoles, all of which have become experimental fields for carbon reduction.

        MERRELL once made its name for outdoor shoes with the "Moab" series, and this time the "Lightweight Outdoor Off Road Sports Shoes" have won the 2023 ISPO Award recognition. They use environmentally friendly materials and lightweight design to provide comfortable and stable support. TIMBERLAND's "Motion 7 Low Barrel Hiking Shoes" are also made of environmentally friendly materials, combined with multi-directional grip soles and cushioning support, to meet the needs of outdoor exploration. NIKE's "Journey Run Men's Road Running Shoes" also contain at least 20% recycled materials, with a soft upper and stress relieving design, suitable for daily jogging or commuting walking.

        Outdoor equipment is not just shoes, a good umbrella is also an essential item. UNIARTS' "Nifty Colors Nordic Flower Language Automatic Folding Umbrella" is made of recycled PET bottle recycled fabric, with UV resistance of over 90%. It is paired with lightweight umbrella ribs and wood grain handles, adding practicality and beauty.

                3、 Green washing and pure maintenance practice reduce plastic life

        Not only do we pursue environmental protection in our clothing, but we also pay increasing attention to the source of ingredients and the sustainable concept of our brand, from washing and maintenance to daily fragrances. Products that use plant-based, vegan formulas, and reduced plastic packaging have become a popular choice for integrating texture and environmental protection.

        In this wave, AVEDA has always been an indicator brand. The "flower plant structure key essence three piece set" recommended this time is made with 99% flower plant source and pure formula, matched with recycled plastic and bio plastic packaging, and produced by 100% wind power generation. From product to process, it comprehensively practices the concept of sustainability. O'right Oulaide's "Caffeine Shampoo" is the pride of Taiwan's local brands. It extracts the natural caffeine essence of Taiwan's native coffee, injects vitality into the scalp and hair, and also implements the green concept.

        As for facial care, Shiseido Eileeser's "Collagen Brightening Multi Effect Beauty Lotion" reduces the amount of plastic packaging and uses FSC forest friendly paper material, which is suitable for maintenance and control who care about environmental details. Cher's "Glacier Glycoprotein Moisturizing Cream" adds the formula of triple repair shark from glaciers, combining natural ingredients with efficient maintenance technology. While moisturizing and locking in water, it also strengthens the skin barrier, relieving dryness and discomfort caused by cold air in summer.

        It is recommended to use the "pressure relieving pillow towel fragrance spray" of L'Occitane before going to bed, which contains Provencal lavender, sweet orange and geranium essence oil. Spraying it on the bedding can create a relaxing and sleeping atmosphere, and the ingredients are natural and the fragrance is healing, which can bring a good night's dream.

                4、 Ocean friendly and sun protection technology allows you to enjoy the sunshine with peace of mind

                Every summer, with the increase of water play and outdoor activities, a huge amount of sunscreen flows into the ocean. The traditional sunscreen ingredients, such as benzophenone and Octinoxate, cause significant damage to corals and marine ecosystems, and also raise people's awareness of the need for "ocean friendly sunscreen".

        Shiseido International Cabinet's "Water Ion Thermal Defense UV Isolator" (SPF50+PA++++) is formulated with a high water resistance formula to effectively reduce the proportion of sunscreen ingredients flowing into the ocean. The bottle body is made of 70% plant-based plastic, and from the formula to the packaging, it conforms to the concept of ocean friendliness.

        Outdoor protection is not just about applying sunscreen, clothing itself is also a line of defense, which can save the trouble of repeatedly reapplying sunscreen. Columbia's' Women's Super Sunscreen UPF50 Anti Splash Windbreaker ', featuring Omni Shade ™ Technology can effectively block ultraviolet rays and dirt, and can be used in both mountains and seas. ONE BOY's' Ice Edge Airshell Anti UV Coat ', featuring exclusive IceShell ® Technology, boasting instant cooling and full effect moisture permeability, can keep you fresh and comfortable during daily commuting or outdoor activities. People who prefer a relaxed style may want to try Traveler TRAVELER's "Women's Moisture wicking and UV resistant Top", which features an umbrella cut and lightweight design, combined with moisture wicking and UV resistant capabilities and plastic reduction concepts, to create a relaxed atmosphere.

        Many brands have already woven their goodwill towards the earth into fabrics and sealed them in bottles, and with the help of technology, these green products are even better to wear and more practical than you imagine. Next time you go shopping, why not flip through the hang tags and read more lines of ingredients? You will find that sustainable living is just a matter of convenience.

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