06.2019 Group Briefing
"Get closer, think farther" Reevolution of Far EasTone Telecommunication Brand Spirit
Far EasTone Telecommunication / He Siwei
From the age of 2G, slogan of Far EasTone Telecommunication "Only Far EasTone Telecommunication, No Distance" is deeply rooted in people's hearts. Far EasTone Telecommunication, which has established for 22 years, launched brand new identification on April 3 and officially declared the brand spirit of Far EasTone Telecommunication "Get Closer, Think Further”, making telecommunication services evolve again.
Far EasTone Telecommunication's brand-new advertisement reveals that "Far EasTone Telecommunication is no longer just a telecommunication corporation" and that it will be closer to every idea and expectation of consumers in the future. The establishment of Xutian Energy in 2018 showws its official step into the solar energy industry, and in early 2019, Far EasTone Telecommunication and CNPC jointly built the first "Smart Green Energy Gas Station" to further the "Sustainability Development of the Earth". In addition, Far EasTone Telecommunication is also actively building innovative applications of smart cities, including smart parking, smart street lights, Big Data flow/traffic analysis and other smart applications, to think further about "ideal city life".
Suspicious manipulation has successfully sparked a heated discussion on the Internet. "Then what" became the buzzword.
Far EasTone Telecommunication released a series of 10-second videos on March 24 at the official Facebook fans group and with "Then what" at the ending as the foreshadowing, suggesting that Far EasTone Telecommunication will have new developments in the future. The videos prompted a heated discussion among netizens. After the release of the four videos on Youtube, the page view amounted to more than one million people in a week, with a cumulative number of clicks approaching 4 million. Then it goes with the advertisement on the television: " Only Far EasTone Telecommunication, No Distance and then what?” and has successfully attracted the attention of netizens after the creation and imitation by the well-known Youtuber, making "Then what" a buzzword.
When the online discussion was lively, the Far EasTone Telecommunication Facebook official fans group then posted Far EasTone Telecommunication brand identification on April 3, officially announcing the brand new spirit of Far EasTone Telecommunication "Get Closer, Think Further”. Popular illustrators also play an innovative role, citing the scenes in the advertisements in which office workers are having a meeting and drawing a scene of interaction between office workers and their bosses, arousing the resonance of the vast number of netizens and driving discussion among netizens: "I hope the boss thinks farther for employees!" It seems that it's too far to think about get off duty when you just start to work..... ". Creative KUSO messages make people laugh, but also create a hot discussion on "Get Closer, Think Further".
Far EasTone Telecommunication's brand-new advertisement reveals that "Far EasTone Telecommunication is no longer just a telecommunication corporation" and that it will be closer to every idea and expectation of consumers in the future. The establishment of Xutian Energy in 2018 showws its official step into the solar energy industry, and in early 2019, Far EasTone Telecommunication and CNPC jointly built the first "Smart Green Energy Gas Station" to further the "Sustainability Development of the Earth". In addition, Far EasTone Telecommunication is also actively building innovative applications of smart cities, including smart parking, smart street lights, Big Data flow/traffic analysis and other smart applications, to think further about "ideal city life".
Suspicious manipulation has successfully sparked a heated discussion on the Internet. "Then what" became the buzzword.
Far EasTone Telecommunication released a series of 10-second videos on March 24 at the official Facebook fans group and with "Then what" at the ending as the foreshadowing, suggesting that Far EasTone Telecommunication will have new developments in the future. The videos prompted a heated discussion among netizens. After the release of the four videos on Youtube, the page view amounted to more than one million people in a week, with a cumulative number of clicks approaching 4 million. Then it goes with the advertisement on the television: " Only Far EasTone Telecommunication, No Distance and then what?” and has successfully attracted the attention of netizens after the creation and imitation by the well-known Youtuber, making "Then what" a buzzword.
When the online discussion was lively, the Far EasTone Telecommunication Facebook official fans group then posted Far EasTone Telecommunication brand identification on April 3, officially announcing the brand new spirit of Far EasTone Telecommunication "Get Closer, Think Further”. Popular illustrators also play an innovative role, citing the scenes in the advertisements in which office workers are having a meeting and drawing a scene of interaction between office workers and their bosses, arousing the resonance of the vast number of netizens and driving discussion among netizens: "I hope the boss thinks farther for employees!" It seems that it's too far to think about get off duty when you just start to work..... ". Creative KUSO messages make people laugh, but also create a hot discussion on "Get Closer, Think Further".
