Far Eastern International Leasing Corporation and Yuan Ze University held Digital creativity Competition

        Far Eastern International Bank has been working with Yuan Ze University for three consecutive years to further understand the practice of digital financial marketing. This year, for the first time, it will join hands with Yuan Ze University to introduce the practice of digital financial products marketing into campus competitions. On April 24, the first campus presentation will be held and 120 places will be announced. It is expected that on May 2, a one-month Far Eastern International Bank Digital Creative King Competition will be held to enhance students'practical operation ability and experience and construct a win-win campus cooperation model based on their thinking and resources.

        This Collaboration between industry and school activity is linked with Yuan Ze University Management Finance Software Application Course, which includes: online public opinion monitoring, Facebook marketing advertising and the practical operation of digital marketing tools such as innovative financial commodity bank account, so that students can integrate course theory and enterprise. Practice is in line. On the same day, Vice-President Dai Songzhi, Minister Zhou Xinhao and Zhu Xianwen Manager of Far Eastern International Bank, Vice-President Li Qingting of Yuan Ze University, Vice-President Chu Bongham Section Chief, Vice-Professor Qiu Jingmao and Assistant Professor Guo Renzhi joined more than 100 students to show Far Eastern Internation. Al Bank's determination to cultivate and manage the campus.

        Vice President Dai Songzhi of Far Eastern International Bank pointed out that under the impact of science and technology, the financial industry is also facing changes, making financial practitioners not only have the original financial and financial knowledge, but also have multi-background online marketing skills. Through this activity, banks will be more close to the younger generations in recent years and explore more creative talents. In the future, Far Eastern International Bank will cooperate with Yuan Ze University AI think tank team, hoping to combine AI application and financial technology, focusing on customer insight, product adaptation, intelligent interaction and other three aspects, to create a life-like digital financial Consultant service (Smart Relation Manager) for customers, effectively serving the vast number of customers. And to solve the pain point for customers. Through Collaboration between industry and school, Far Eastern International Bank implements AI in the customer's perceived financial service experience to create more situational, more efficient and more immediate financial services to meet customer needs, reflecting Banking anytime, anywhere inclusive finance.