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01.2020 Group Briefing

Welcome to the Far Eastern Group's Christmas lighting event in 2019

Ya Tung department store / coco Chan

        On November 25, 2019, the Christmas tree lighting event of Far Eastern Group was held in Dunnan square of Taipei Metro, where the representatives of foreign envoys to Taiwan and the directors of the affiliated enterprises of Far Eastern group were gathered on site to light the most dazzling Christmas tree in Taipei together with Chairman Douglas Hsu, so that the people on site could feel the charm of the bright Christmas ahead of time.

        

        This year marks the 70th anniversary of the Far Eastern Group. With the theme of "love and happy company of the Far Eastern Group", the 40 foot Christmas tree is erected in the Dunnan square of Taipei Metro. It is made of thousands of red colored balls around the lamp decorations of "the 70th anniversary of the Far Eastern Group". Moreover, it is made all the way by the golden light string hung on the top of the 7th floor extending to Dunnan green belt, making the whole Dunnan business district be full of holiday atmosphere.

        

        The ceremony kicked off with the wonderful dance of the mascot "Baby Sun" in the Far Eastern Department store, and "Rongxing Youth Choir" was invited to sing the festival songs. Then, the "Sunlit jazz band" brought jazz classic songs and familiar pop Songs, leading the audience into the happy Christmas music atmosphere.

        

        

        In the ceremony, in order to celebrate the 70th anniversary of Far Eastern Group, Far Eastern Plaza Hotel, Taipei especially made the birthday cake to add a surprise for the lighting party, and distribute the love of Far Eastern Group to the people on site through the cake.

        

        The highlight of the party, "Christmas tree lighting ceremony", was played by Far Eastern Group Chairman Douglas Hsu, together with envoys from various countries, Cai Bingkun, deputy mayor of Taipei municipal government, Li Yingjie, director of American Institute in Taiwan and other distinguished guests, to light the Christmas tree and welcome the coming Christmas.

        

        Donate invoices for public welfare

        

        At the same time, the lighting party showed the care of the Far Eastern Group to the society, and the charity activities are organized by affiliated companies and public welfare partners, including the cooperation between Ya Tung department store, Huashan foundation and Taipei fund for children and families; the cooperation between the Far Eastern International Bank, Eden Social Welfare Foundation and Foundation for the mentally impaired. They held on-site charity sale of various public welfare commodities. At the same time, a large-scale charity invoice raising activity was held on the site as well. For donation of 5 invoices of November, one can exchange them for one pot of flower. All the raised invoices will be donated to Huashan foundation and the public will be invited to participate in the public welfare activities together.

        

        Get points for attendance

        

        There were also special activities on the day of lighting the Christmas tree. People have the chance to get 7 points of HAPPY GO if they open the HAPPY GO App and complete the "attendance for lighting the Christmas tree" activity. Warm music, food stall, and Santa Claus accompanied you to celebrate Christmas together!

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