01.2020 Group Briefing
Far Eastern International Bank Chaofu branch in Taichung host a special art and culture exhibition to celebrate the opening.
Far Eastern International Bank / Xiao Peiyi
For a long time, the bank has been a place for the public to save and borrow money, leaving a serious and cold impression. However, Far Eastern International Bank Chaofu branch in Taichung is refreshing in the space design and atmosphere. It not only breaks the rigid pattern of traditional bank branches, but also presents the humanity, incarnates as a platform for the public to enjoy life stories, and shows the new style of contemporary branches.
Far Eastern International Bank Chaofu branch opened on November 18. It is located in the new landmark NTC of Taichung City Phase 7. It is adjacent to the city government and the City Council and other central political institutions in Taiwan and China where the political and commercial activities are prosperous and there are numerous commercial buildings and luxury houses, department stores and five-star hotels around there. The famous business district of Feng Chia University and Taichung Metropolitan Opera House are around the corner, and it connects with the 60 km industrial belt of Dadu Mountain where a lot of world-class top enterprises gather there. According to Far Eastern International Bank President Thomas Chou, this area is the most dynamic one in Taiwan.
However, for the financial industry, the diversified customer base also tests the bank's ability to collect customers. Therefore, the "LOHAS Space" and "Arts and culture salon area" that cover almost 100ping which are innovatively planned by Far Eastern International Bank are proposed to apply to Taichung City Cultural Bureau for setting as "artistic unit" to hold artistic and cultural lectures from time to time, and to display the creation of local artists and collectors that are free for the public to visit with provide of coffee. Wei Xingjian, manager of Chaofu branch, said that an important master, Professor Gao Chengshu, Chairman of Feng Chia University is invited in the opening ceremony to share the "taste of life", and the first artistic and cultural exhibition was the exhibition of "hear the melody of flowers" by Zeng Rongtai, a new artist in the central region.
Far Eastern International Bank has won numerous Wealth Management Awards at home and abroad, and gained the trust of financial professional media and customers. The financial management team introduced the 3P goal "protection- asset protection, preservation- asset preservation, profit- asset profit making" to help customers implement the asset planning in different stages of life and show the spirit of brand. This time, it expects to create wonderful life stories together with Taichung customers in Taichung City Phase 7, creates wealth and light up happy life together.