Far Eastern Department Store Xinyi A13, Refresh Your Experience

        "300 manufacturers in the museum, more than 5 of which have become the exclusive brand of Xinyi District", "designed by master architect Yao Renxi, with a strong sense of science and technology", "11 meter high glass gallery to create the image of Taiwan's old street", "fast direct escalator", "high-altitude terrace scenery", "nearly 30 night cat food halls" So far Eastern Department Store's representative work - "Far Eastern Department Store's letter A13", which officially entered the Xinyi business circle, created many topics before its opening. This "special report" will take you to have a look at what is unique about what Douglas Hsu calls "the most fashionable department store in Taipei"?

Smart shopping malls at all levels touch new consumption experience

With a business area of 13000 flats, 4 floors underground and 14 floors above the ground, including the "Far Eastern Department store credit A13" of 2300 customer car parking spaces in the special parking lot, the application of science and technology intelligence is one of its highlights. Under the upgrading of the three core systems of the far Eastern Department Store app, POS machine and CRM system, the only all passenger intelligent shopping mall will be built. Among them, the POS upgrade helps to understand customers' consumption habits, and provides convenient parking discount and smart pick e-shopping services. The CRM system for integrating consumer information can more accurately grasp consumers' preferences through big data analysis, and automatically push and broadcast on different platforms such as social media, Far Eastern Department Store app, digital signage in the library, so as to provide consumers with the information, services and products they want in real time. To the newly upgraded Far Eastern Department Store app, in addition to the existing Far Eastern Department store online, e-coupon, online DM, membership area, consumer feedback, happy go pay and other six functions, four new functions, namely personalized push broadcast, parking service, intelligent customer service, smart pick shopping in the library logistics, are added, which are perfect, making the service more intimate 。

In addition, the multi-functional interactive screen set up in the museum also opens a new digital communication mode, such as 3D interactive floor profile, 3D stereoholography projection, interactive games, etc. even the short gap between customers' getting on / off the escalator can master instant messages through the multi-functional interactive screen.

Create a new scenic spot of punch card

        Red brick stacked ancient streets and lanes, old shops to show the art of food, with Ran Ran Tiandeng to create the scenery, Far Eastern Department Store Xinyi A13 is designed with a height of 11 meters and the style of Da Daocheng theater, so that the local characteristics and culture are in line with the international standards, and the large tourists in Xinyi business circle are like walking into the corridor of time, feeling the unique style of Taiwan in the 1950s and 1960s. Combined with the rest space provided by each floor, when you are tired, you can stop at any time to overlook the metropolitan skyline and enjoy the shopping atmosphere of different styles of traditional and modern.

The exclusive store of the whole platform catches everyone's attention

        Not only the hardware construction is amazing, but in order to make a sudden rise in Taipei Xinyi business district with the highest department store density in the world, Far Eastern Department Store Xinyi A13 specially introduces a number of topic brands: Weixiu film city "muvie cinemas" launches six general halls, one Titan giant screen hall, and the top-level Hall of mucrown, all of which are certified by thx international famous, with 4K laser projection , hidden 7.1 surround sound, enhance the sense of honor, and use the first-class leather seats to create the top-level movie viewing feast.

LCS, an authorized Lego Store introduced by happy event group, covers an area of about 120 square meters. This time, it is designed with mosaic ceiling lamp wall, pearl milk tea and Taipei style to create strong local characteristics, including "build-a-mini" and "pick-a-brick" to let customers match different clothes and accessories for the figures, and provide more than 150 kinds of Lego building blocks It is convenient for consumers to create their own exclusive works, and there is an experience game area. Every customer can enjoy the charm of LEGO assembly.

The largest direct store of Sony store is also located here. It covers an area of 135 square meters, has simple and large-scale space planning, displays the most complete Sony Video lineup, and creates individual experience areas for various products, especially the latest Bravia 8K and OLED TV series, live events and Popular Albums, plus the most complete alpha lens display for the first time. Consumers can not only experience The latest video and audio products can taste Sony's texture life aesthetics through the exhibition space.

The strongest catering lineup meets every picky mouth

In recent years, various department stores have been striving for strength and "food power". In view of this, Far Eastern Department Store Xinyi A13 has introduced up to 122 catering brands to form a strong catering lineup, including: Japanese top buffet "Xuji and Shijin", desktop creative cuisine "chopsticks fried", dry cooked Beef Steak "Bistro wayo", and new brand "yknk clu" of beef roast special store b」 There are 8 exclusive brands in Taiwan, such as "three tours of Hainan Chicken Rice", "Xingzhou shrimp noodle prawn jump", "Xueji Hong Kong Style Tea Restaurant", "quenches", 8 exclusive brands of department stores, such as "Hooters", "Fulai Xufan tea restaurant" and "Jieyou beef noodle", and 32 catering brands first settled in Xinyi District.

It is worth mentioning that the world champion coffee brand "FIKA FIKA caf é" in 2013 is also set up here, so that consumers can enjoy the palace level coffee feast while shopping; and the "Wubao chunmai" shop, which won the world bread competition in 2010, also exclusively promotes kiln baked pizza and limited taste bread, which not only keeps the local culture, but also integrates with the world, so that the world can enjoy the coffee feast See Taiwan's agricultural flavor.

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