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08.2021 Group Briefing

Floor chief became live streaming host. Far Eastern Department store created topic and performance .

Far Eastern Department Store / Zheng Jiahui
372E0501
        The national three-level alert has been extended for three times. Under the epidemic situation, Far Eastern Department Store seeks innovation and change, and building management incarnates as the live broadcast host, so that consumers can shop all the way.

        Far Eastern Department Store especially joined hands with manufacturers to launch an exclusive preferential price, so that department store managers can compete for performance. Facebook starts broadcasting on time at a fixed time every day. There are not only messages to give good gifts and lucky draw, but also products with limited live broadcasting price. Haokang second kill. In addition to improving sales performance, building managers are also surprisingly popular.

        Take the Far Eastern Department Store in Kaohsiung as an example. The Department Store tube gives good gifts and limited discounts for watching the live broadcast. The exotic food restaurant on the B1 floor also took the lead in launching the gift box live broadcast price as low as 30%. The fans have left messages + 1 to grab good health and compete for performance compared with popularity. In particular, Junjun floor tube broadcast the voux cool recovery clothes on the third floor, showed the new products and showed them on the spot, and the big show muscle was once crooked! One hand push ups were performed at the request of fans, which allowed the number of online fans to break through 100. The epidemic hit the live broadcasting performance of department stores, and the unexpected popularity became a special scene under the epidemic.

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