Fantastic Accommodation Experience at Far Eastern Group Hotel in Shangri La

        After experiencing the low point of the epidemic, Taiwan's tourist hotel industry has finally ushered in a long-awaited tourism boom after the lifting of the mask ban. Not only are consumers unable to resist their desire to play, but businesses are also rubbing their hands and preparing to grab market share. This episode of 'Cover Story' will take you deep into exploring the Far Eastern Group Shangri La Hotel in Taipei and Tainan, to see how they can create new experiences and high-quality services, and be reborn in the industry reshuffle.

                Utilize innovative ingenuity to continuously surpass expectations

        The Taipei International Tourism Expo, which debuted at the end of May, was bustling, especially in front of the stalls of the Far Eastern Group Shangri La Hotel in Taipei. Wave after wave of people rushed to buy valuable accommodation and meal vouchers, which was unimaginable. Not long ago, it had only experienced its biggest challenge in more than two decades of operation.

        The COVID-19 has not only brought a three-year low tide to the global tourism market, but also a serious situation for the Far Eastern Group Shangri La Hotel in Taipei, which has always been dominated by international tourists. Fortunately, the team is not only committed to epidemic prevention, providing safe accommodation, dining, meetings, and banquet environments, but also targeting local travelers and continuously innovating services and products. For example, launching a series of Staycation vacation experiences that combine food and accommodation, allowing consumers to enjoy the atmosphere of overseas vacations without flying; Bring the famous roast duck banquet from Xianggong into the guest rooms to improve housing and catering performance; Create a takeaway dining car to provide signature cuisine in each hall, making it convenient for the public to purchase takeout food; Launch online stores and collaborate with delivery platforms to increase product exposure and revenue, successfully turning crises into opportunities, and even cultivating new customer groups. Although the current epidemic prevention ban is no longer in place, hotels continue to receive large orders for lunch boxes from corporate groups; During the epidemic period, various restaurants selected high-quality dishes such as room temperature/frozen food, sauces, and other "home delicacies", which are still very popular. Some restaurants are also actively introducing robots to assist in the rapid recovery of catering services that cannot replenish manpower due to the epidemic.

        The epidemic has brought a turning point for improving the quality of local tourism, and after the epidemic, whether it can immediately meet new consumer needs, attract people to continue to stay in Taiwan for tourism, and even attract more overseas tourists to visit, tests the insight and adaptability of hotel operators.

        Taipei Far Eastern Group Shangri La Hotel has found that after the baptism of the epidemic, consumers are more willing to try new things and cherish the present. More and more people are falling in love with the "say go" urban travel, which not only shortens the booking time for holidays and gatherings, but also increases the number of orders booked on the same day; In the past, booking the venue for weddings was at least one year in advance, but now it has been shortened to 3-6 months and is mainly focused on exquisite small weddings. In addition, due to the impact of global inflation, consumers not only value value for money when dining or vacationing, but also value quality and experience. Therefore, hotels must provide more flexible and thoughtful personalized services, and continue to launch innovative food activities and themed housing projects, paired with unique consumer experiences, to strengthen customer interaction, in order to enhance loyalty and competitiveness.

                In order to attack the first wave of tourism after the release of the seal, the Far Eastern Group Shangri La Hotel in Taipei launched a special housing project combining local food and tourism hotspots, so that foreign tourists who have long been absent can re understand and experience Taipei, and give more Shangri La membership points to nearby Hong Kong and Macao tourists, which is sure to create outstanding achievements.

        Not only does the team wave to international travelers, but they also continue to launch housing projects that are suitable for local consumers according to the season. For example, during the Spring Festival, with the theme of Song Dynasty art and culture, parent-child experience activities such as calligraphy and painting, ordering tea, and flower arrangement were held, which included entertainment. During the summer vacation, parent-child club facilities and handicraft courses were also created on the guest room floor, and a poolside party was held by the pool. This year, for the first time, we collaborated with a real-life game brand, Launch the "Sleepwalking Shangri La" accommodation experience to attract young people. In addition, the Lobby Tea House is paired with lunch and dinner periods every month to offer different themed piano wine crafting experiences, such as fragrant candles and piano wine jam making, providing an additional choice for family and friend gatherings. For special holidays such as Valentine's Day and Mother's Day, we have also specially designed vacation plans that are suitable for lovers or women. With a unique and honorable treatment, we make the holiday more ceremonial!

        Provide customized services to meet diverse needs

        The scene shifts to the southern end of Taiwan, where Tainan is rich in cultural and culinary resources. The development of the tourism industry is unparalleled, coupled with flexible urban marketing strategies. Despite the increasing number of tourists during the epidemic, the challenge for Tainan Far Eastern Group Shangri La Hotel is instead to create differentiated honor and hospitality, enhance customer loyalty, and attract more customers, To win in fierce competition.

        On the one hand, Tainan Far Eastern Group Shangri La Hotel strictly controls various epidemic prevention details to reassure consumers, and on the other hand, meticulously designs customized services for different customer groups. In addition to collaborating with famous snack and gift shops in Tainan, bringing must-have and must-buy food into the guest room project, making guests feel like they are walking into a condensed version of Tainan Food Street. Last summer, we also combined HTC VIVE virtual reality technology to launch the "VR amusement space", providing consumers with an unprecedented deep entertainment experience and successfully achieving the highest monthly revenue since the opening.

        As the battle against the epidemic came to an end, overseas tourists also began to return. In the face of international tourists, Tainan, a big city of Cultural tourism, has no advantages of a first tier city. However, from the fourth quarter of 2022 to the second quarter of 2023, the Far Eastern Group Shangri La Hotel in Tainan still has an average housing rate of 8.5% to 90%, and stands firmly in the position of No.1 in the housing rate and housing price of Tainan hotels. The main secret is to cultivate business customers for a long time.

        The team has been actively expanding into overseas markets since May last year, making sufficient preparations to attract international tourists. Firstly, through data analysis, identify the target market and audience, consider accommodation needs from the perspective of customers, and use Google keyword marketing to accurately advertise; On the other hand, we have also reached out to local foreign customers through community marketing, increased brand exposure and voice, optimized our official website and mobile app, and upgraded our membership rights and benefits through the "Shangri La Club" frequent visitor reward program, successfully introducing booking traffic; At the same time, we actively visit corporate groups and third-party booking platforms to target high-end business customers, provide customized services, and successfully guide housing sales, simultaneously driving the average unit price of catering customers.

        It has been observed that the number of business travel days has increased recently, and the number of passengers staying in hotels has increased, so have the opportunity to explore the city and restaurants, and even have the opportunity to take their families with them, forming a business travel mode that combines work with entertainment. The Far Eastern Group Shangri La Hotel in Tainan has specially held festival experience activities, such as Christmas reception, Thanksgiving dinner, Lantern Festival rice dumpling DIY, summer BBQ party, etc, And plan a unique one day tour of the Ten Drum Cultural and Creative Park, leading foreign guests to shuttle through the cultural and musical atmosphere. At the same time, transform into a photo butler to capture exciting moments and leave precious memories for guests.

                Promoting green tourism and leading the wave of sustainability

        In a rapidly changing market, focusing on differentiated brand core values and sustainable measures is the main reason for the high occupancy rate of Tainan Far Eastern Group Shangri La Hotel. Especially according to recent hotel surveys, an increasing number of tourists support green and sustainable tourism, and are even willing to pay more to participate in sustainable tourism itineraries, indicating that consumers are increasingly valuing the added "value" brought by travel.

        The Far Eastern Group Shangri La Hotel in Tainan has long implemented the "green plan". In addition to using energy-saving light bulbs, installing water-saving equipment, protecting water sources through sewage treatment equipment, and purchasing a large number of local seasonal food materials, upgrading environmental friendly catering packaging and tableware, fully stopping the use of Bottled water in banquets and conferences, and encouraging consumers to reuse spare parts, continue living without cleaning and changing cloth towels, etc., it practices environmental protection from all aspects. In recent years, the awards such as "Environmental Labeled Hotel" and being shortlisted for the "National Enterprise Environmental Protection Award" have become important distinctions between the Far Eastern Group Shangri La Hotel in Tainan and its competitors.

        Coincidentally, the Far Eastern Group Shangri La Hotel in Taipei also attaches great importance to the issue of sustainable environmental protection. In terms of dining ingredients, local ingredients are the first choice, reducing food mileage, and packaging and services are made of eco-friendly materials as much as possible, reducing the use of plastic; In terms of accommodation, we have launched the "Fragrant Love Earth Sustainable Life" program, which does not provide disposable spare parts or cloth towels for washing. We call on consumers to respond to green travel together.

        The Far Eastern Group Shangri La Hotel has always been pursuing creativity, whether it is full of ingenious experience, theme rooms, environmental protection programs, or the introduction of the latest technology applications. In the future, it will also continue to promote local culture, love the earth's environment, and uphold keen insight through personalized brand services, room/catering projects, supporting tours and local cooperation and other specific actions, Stay tuned to consumers' needs and preferences at all times, creating a novel and interesting journey.

        The scorching summer sun is like fire. Have you drawn up a plan for a trip to relieve the heat? Welcome to visit the "Summer Sea Paradise" themed amusement spaces of the Far Eastern Group Shangri La Hotel in Taipei with your family's treasures; Or stay with your family at the Tainan Far Eastern Group Shangri La Hotel to taste the "Tainan Gan Taste" of silver pudding, Songling comprehensive braised flavor, and ancient morning flavor winter melon lemon tea, and experience the charm and hospitality of the Shangri La Far Eastern Group hotel brand!

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