Oriental Securities Corporation's Practice of Financial inclusion

        In 2022, due to the evolution of the Ukrainian Russian War into a protracted war, high global inflation, and Fed interest rate hikes, Taiwan stocks experienced severe fluctuations, falling 4081 points throughout the year, setting a record for the second highest single year decline in history. Trading volume also significantly decreased, and the daily average volume of listed stocks decreased from NTD46.13 billion in 2021 to NTD288.5 billion, resulting in a decrease in transaction fee income and challenges for the securities industry. In order to reduce the risks brought about by environmental changes, Oriental Securities Corporation has actively engaged in digital transformation in recent years, assisting investors in effectively solving various pain points in their investment journey, providing the highest quality services and diversified products, and striving to become the best financial partner for investors.

 

Insight into customer pain points and provide meticulous services        

        Oriental Securities Corporation is a small and medium-sized securities firm with only 6 business locations, which is relatively small compared to the 30 to 40 or even over a hundred other securities firms in the same industry.

        In recent years, the Taiwan stock market has shown a trend of youthfulness. According to the statistics of the Stock Exchange, there were 12205387 accounts opened in April 2023, of which 1456797 were between the ages of 20 and 30, an increase of 10552 compared to March, making it the age group with the largest increase. And this group of young people, who are highly digitized and accustomed to using digital financial services, are more concerned about the convenience of goods and services.

        To attract young investment groups to open accounts, designing digital breakpoint free services is crucial. In 2021, the company teamed up with Far Eastern International Bank bank, a community bank, to develop a 24-hour one-stop online "Good BAN Benefit Account Opening" and develop a free counter application process. The process of opening securities and delivery accounts, which originally took at least half a day, has been shortened to just 30 minutes, and all transactions can be completed online as soon as the next day. This eliminates the pain points of investors having to work tirelessly and take time to open dual accounts, and completely breaks through personnel The limitations of spatial distance and time. At the end of the same year, an online opening letter user service was launched. Unlike ordinary buying and selling stocks, credit trading has a leverage effect. Investors increase their trading chips through financing bonds, use appropriate risk and management methods, strengthen their investment strategies, and make investment operations more flexible. This service has successfully gained popularity.

 

Discipline, stock accumulation, accumulation of wealth        

        Since last year, the biggest issue in the financial market has been inflation, with rising prices, especially energy and food prices, putting pressure on people's living expenses. Therefore, it is an urgent issue to choose investment tools to accumulate assets and avoid thinning money.

        On the other hand, the volatility of the financial market has intensified, and most investors have turned their backs, especially novice investors who are cautious and fearful, often missing the best time to enter the low point. The investment mindset of using regular quota Taiwan stocks can precisely overcome psychological concerns in investment and reduce investment costs and risks.

        Oriental Securities Corporation will launch the investment service of regular and fixed deposit of Taiwan shares in 2022, carefully screen 88 high-quality investment targets, establish a friendly and convenient trading platform, and start with each minimum investment of NTD1000, to assist small investors and office workers to maintain discipline in stock deposit, accumulate long-term assets, and upgrade the regular and fixed Smiling curve to laughter when the market is unclear; In addition, for novice parents, regular and fixed investment can be used to plan financial management for their babies as early as possible, establish an education fund, and enjoy tax benefits.        

 

Multiple discounts to give back to customers, creating a win-win situation and mutual benefit

        In addition to providing diversified products and convenient account opening and ordering processes, Oriental Securities Corporation also offers multiple discount schemes to give back to old customers, such as offering discounts on transaction fees for electronic order trading platform stocks and futures, as well as depositing stocks through a fixed period platform with a minimum transaction fee of NTD1, demonstrating the determination to create more value and benefits for customers.

        In the era of high inflation and high interest rates, the financing interest rates of securities firms were mostly between 5.5% and 6.5%. In order to thank customers for their long-term support and care, and to cooperate with investors' investment needs and assist customers in reducing transaction costs, the company lowered the original 6.775% financing interest rate to an annual interest rate of 4.5%, which is quite competitive in the market.

        In addition, Oriental Securities Corporation also provides an "unlimited fund borrowing and lending" service, allowing investors to quickly allocate funds and meet short-term funding needs by providing inventory stocks as collateral, without having to rush out of their holdings and activate asset utilization, And compared to other borrowing channels, the nuclear lending process is much more convenient.

 

Connecting Group Resources to Build a Sustainable New Future        

        As mentioned earlier, Oriental Securities Corporation, in conjunction with Far Eastern International Bank bank, provides convenient online account opening services. However, in the era dominated by digital technology, how to master precise marketing strategies and find the right customers is also a knowledge. Last year, the company collaborated with iCONNECT intelligent data marketing under HAPPY GO to effectively promote new services and products through multiple channels and cross customer activities. In the second half of this year, we will also collaborate with Far Eastern International Securities to meet customers' demand for re commission business (entrusted trading of foreign securities) and create more mutual benefits together.

        In the digital age, the official website of enterprises is an important indicator for evaluating a company's image. The official website of Oriental Securities Corporation was fully revamped and launched on May 3, 2023, sweeping away its slightly dull and outdated image. The new official website's fresh and lively style and smooth and friendly operating interface provide investors with a new experience.

        Oriental Securities Corporation was founded in 1979. For 44 years now, it has been operating steadily step by step. In a severe competitive environment, it has demonstrated its determination to make positive changes. The head office moved to Far Eastern Mega Tower in Banqiao District, New Taipei City in 2019, providing a simple and bright working place for colleagues, greatly encouraging morale; The brokerage department's business strongholds, Banqiao and Kaohsiung branches, have been renovated and are expected to make a brand new appearance in Q3 2023. Banqiao branch has also created a new image with its flagship store; The renovation plans of other branches such as Taichung City and Hsinchu are also being planned simultaneously.

        Considering that ESG has become a prominent figure in global enterprises, Oriental Securities Corporation has introduced the ESG mechanism and hired professional consultants for guidance. In addition to jointly organizing blood donation activities with FE SOGO Department stores and Banqiao Far Eastern Department stores, it has actively invested in various social welfare activities, including caring for vulnerable groups in rural areas, holding financial investment lectures, and energy conservation and carbon reduction activities, Internalize ESG into corporate culture through feedback and dedication to the community.

        Oriental Securities Corporation will continue to follow the business innovation thinking mode, respond to customer needs quickly and flexibly, strengthen interaction with stakeholders, improve operational efficiency, and create a sustainable and Financial inclusion future.

#