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07.2023 Editor

Creativity turns into business and wins customers' hearts

Far Eastern Magazine / Li Jiazhen
        After reading this issue of 'Cover Story', do you also deeply feel that in a market where a hundred schools of thought are competing and facing a cross generational consumer group, passive 'responding to customer needs' is still far from enough. It is necessary to exert excellent insight and adaptability in order to actively' create and meet new consumer needs'. In fact, this is not only the secret of winning customers' favor in the financial and hotel industries, but also applicable to various industries under the group. Just as Far Eastern Department Stores marks the afternoon tea and food maps of each branch in the "Gourmet Column" column during the midsummer, along with Far Eastern exclusive discounts, providing delicious support for consumers who are hiding in department stores to relieve their heat; Far Eastern Memorial Hospital also recommends new options for treating body odor in the "Health Column" column, allowing people suffering from sweat and odor to regain their confidence in interpersonal communication; Far Eastern International Bank, on the other hand, analyzes global economic trends and investment layout recommendations in the second half of 2023 in the "Finance Column" column, providing guidance for wavering investors... We look forward to using these rich reports to meet the diverse needs of readers and stimulate related enterprises to come up with more innovative ideas, providing customers with more exciting services and experiences.

        Notes for submission:

        1. This publication welcomes submissions, but contributors should respect the intellectual property rights of others and not plagiarize or rewrite their works. If citing the work of others, the source should be indicated, and please pay attention to relevant laws and regulations such as the Copyright Law, and take responsibility for the document.

        2. Please indicate the affiliation, name, and contact information of the submitter in order to facilitate the submission of remuneration; If you need to publish under a pen name, please also specify it separately. If the manuscript is adopted, the Editorial Room reserves the right to delete and revise it. The submitter is requested to keep the original manuscript and will not return it.

        3. After the publication of the manuscript, the property right of the manuscript belongs to the Far Eastern New Century Corporation, which issued the journal, and the contributor shall not exercise the Personality rights of the manuscript. Without the written consent of this journal, it is not allowed to reprint or submit articles on its own.

        4. Payment calculation standard: NTD 500 per "Far Eastern Lecture" (monthly theme solicitation), NTD 0.5 per word for other manuscripts in Taiwan, and NTD 0.8 per word for overseas manuscripts.

        Please send your contributions to: "Far Eastern Magazine Editorial Room", 36F, No. 207, Section 2, Dunhua Road, Taipei City, or fax (02) 2736-9934 or e-mail to magazine@fenc.com If you have any other related questions, please feel free to contact us at (02) 2733-8000 ext. 8549, 8556

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