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10.2023 Group Briefing

The Bankee Community Banking App has undergone a new redesign and upgrade, with four major functions launched

Far Eastern International Bank / Zhu Jialin
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876c01        Since the establishment of Bankee Community Bank, the first sharing economy bank in Taiwan, it has brought infinite possibilities to the digital financial industry. In order to provide a better digital experience, Bankee Community Bank has undergone a large-scale redesign of its app and official website. The new version not only significantly improves system performance, but also adds four advanced features: "money shaking speed" (one shake transfer function), "sliding details" (one page search for transactions), "quick switching" (multi account switching), and personalized settings. Celebrating the launch of the app's revised version, from now on until December 31st, in addition to the existing base interest rate of 1.31% with no upper limit on deposit limits and the 2.6% discount on NTD5000 deposits for individual account opening, we will also launch an additional USD live deposit rate of 3.6% with no upper limit on deposit limits, as well as multiple good gifts and early bird discounts, inviting you to experience new digital financial services.

        In order to better meet the needs of users, Bankee Community Bank collected the opinions of approximately 9000 users before and after the revision, and held 10 testing activities, with a total of 1000 users tested, including those who had previously given negative reviews. Dai Songzhi, Vice President of Far Eastern International Bank's digital finance business group, stated that customers usually use strict standards to review, criticize, and provide suggestions because they genuinely like a product. Therefore, all user feedback content is not only the most needed feedback for the team, but also implements the spirit of Bankee and customer co creation.

        Feature 1: Hidden version of "Money Shaker" enables transfer function, which is super convenient for scanning codes, receiving and paying

        According to user feedback, the transfer process of most bank apps is very cumbersome and time-consuming. Therefore, the Bankee team has specially built a hidden version of the "Money Shake Speed" in the new version of the app. No matter on any page, users can simply shake their phone and a QR Code will appear for scanning and payment, which is time-saving, labor-saving, and convenient; In addition, simply click on the card on the account page and you can easily copy your personal account to start transferring funds.

        Feature 2: Pioneering unlimited scrolling "sliding details" function, one page sliding down to see a 3-year record

        Querying transaction details is another tedious task, where users need to enter the date of the transaction interval in order to find the required information. If they do not remember the transaction time, they often fall into the dilemma of repeatedly entering the interval to search. The newly redesigned Bankee App has added a "sliding details" feature, using "Infinite Scroll" technology to present transaction details. As long as customers keep sliding down, they can view all transaction records within 3 years or enter keywords to search directly.

        Feature 3: Upgrade the "Quick Cut" function and slide left and right to switch accounts, which is super convenient

        Users usually have multiple Taiwan dollar and foreign currency accounts at a bank, and switching between accounts is a pain point in use. The revised Bankee App uses a "sliding card design", where users can quickly switch to other accounts by swiping the page left and right. The operation is more convenient, and on the homepage of each account, users can directly select common items such as transfer, exchange, and cardless withdrawals, with free cross withdrawal times The deposit interest rate and accumulated interest rate are also clear at a glance, and the "My Favorite" function is also added, allowing customers to consolidate the most commonly used pages and operate more efficiently.

        Feature 4: Personalized community settings that allow for showcasing large head photos and customized copywriting

        The Bankee team has found that young digital users prefer personalized apps. This redesign not only provides users with the option to change their name and account name, but also allows them to upload personal photos. When friends transfer funds, users can see their photos, creating a unique user experience. On the other hand, in the Bankee App social circle page, information such as discount limits is also consolidated, and users are open to design and share customized recommendation code copywriting, making friends and family who receive recommendation codes feel unique.

        Celebrating the launch of the app's revised version, multiple good gifts will be presented from now on until December 31st: Good Health 1. Upon logging into the Bankee app for the first time, you will receive a reward of NTD488. Haokang 2. For the first time, complete a foreign exchange transaction in a Bankee foreign currency digital deposit account, enjoy a transaction gift of NTD50, invite friends to open an account for exchange, and double the gift again. Haokang 3. Successfully invited a friend to apply for a Bankee credit card. The two of them will receive double rewards for general consumption swiping, with a maximum of 2.4% in Taiwan and 6% overseas. The total reward limit is NTD100. Before September 30th, the top 500 individuals who have completed the last two good health items will receive an NTD300 reward. The details are subject to the content of the activity webpage: https://bankee.pse.is/0906news .

        In addition, personal credit loans have also been launched and offer super discount mechanisms. Those who make monthly payments on time during the loan period and fail to repay them in advance within one year after the loan is disbursed will receive a 50% refund of the actual total interest paid within 90 days after the loan is fully settled. Join the Bankee Facebook fan group for a message leaving activity before September 30th and have the opportunity to receive NTD1000 gift certificates and other good gifts. Welcome to download the Bankee App and experience the new Bankee community banking!

        *Bankee Community Bank Official Website: https://www.bankee.com.tw/

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