Big City Far Eastern Big City Shopping Malls Celebration Birthday Performance Open Red Plate

        Big City Far Eastern Big City Shopping Mall celebrated its birthday on April 28th. Since its opening in 2012, it has received over 150 million visitors, providing one-stop shopping services for lifestyle, fashion, food, and entertainment. It has become the first choice for all age customers of Taozhu Miao to gather, with a total revenue of NTD16.7 billion (including FE SOGO Department stores in Hsinchu) in 2023, a double-digit annual increase.

        Big City Far Eastern Big City Shopping Mall adheres to the three principles of high performance, experiential marketing, and product diversity, actively introduces exclusive peach and bamboo seedling brands, and establishes the best partnership with manufacturers, maintaining over 40% of the brand performance in the museum ranking among the top three in Taiwan. Li Jingfang Chair stated that as we enter our 13th year, Big City Far Eastern Big City Shopping Malls will continue to give back to consumers with innovative thinking, combining digital technology and physical activities.

        In addition, the renovation plan for Big City Far Eastern Big City Shopping Malls this year is proceeding as scheduled, with new exclusive brands such as fashion and sports, 3C lifestyle, and food and beverage opening one after another. With the digital promotion of nearly 1.3 million fan members on FB, IG, App, and LINE, it is estimated that the first quarter's performance will grow by 8% compared to the same period last year, and the performance will continue to be impressive. At the same time, the team also made good use of resources and community advantages to organize over 3600 activities, and extended social welfare outreach, promote children's and young children's education, build a youth learning platform, and promote art exchange and talent cultivation through art training programs in the long term, winning recognition from domestic and foreign awards.

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