HAPPY GO wins DMA Annual Best Data Application Innovation Award for consecutive years

        HAPPY GO's iCONNECT intelligent data marketing utilizes AI intelligent computing technology and combines marketing, data, and digital capabilities to create new value in data through the "CRM+Intelligent Member Analysis Platform". On December 30, 2024, it won the "Best Data Application Innovation Award" at the 2024 DSA Digital Singularity Awards hosted by DMA (DMA) for the third time.

        The iCONNECT intelligent data marketing team specializes in data insights and precise innovative marketing, deeply analyzing member profiles and trajectories, showcasing an excellent image of integrated marketing experts, and continuously becoming the best data strategy partner for major brands. The project for this competition is the Far Eastern Group city'super "SAKE FAIR Sake Festival" ticket sales and wine tasting planning activity. The team uses the "CRM+intelligent member analysis platform" to accurately target the target customer group and expand the potential new customer group. Through targeted analysis and advertising placement, not only does it optimize the ad click through rate, but it also successfully increases the number of participants by more than 50%, achieving precise marketing.

        With the rise of the digital wave, consumer patterns and channels are becoming increasingly diverse, and customers have more choices. How to maintain and understand the appearance of existing customer groups, explore new members, and achieve precise personalized marketing is an important issue for major brands. HAPPY GO has over ten million physical name based consumption trajectories. Through AI models and intelligent calculations in a vast data database, it organizes and labels existing member profiles and preferences for brand insights. It constructs three strategic "marketing kinetic golden triangles": "crossing brand owned data limitations", "gaining clear member profiles", and "driving precise personalized marketing". It creates a new "CRM+intelligent member analysis platform" to create commercial value and competitive advantages for brands in the era of data supremacy.

        In addition, HAPPY GO continues to improve its information security management system. The member personal data storage information system has passed the "BSI (British Standards Institution)" ISO27001 international standard certification for information security management, and undergoes annual verification and auditing. Through objective external evaluation, the company ensures that its management and protection of sensitive data comply with international standards, and continues to consolidate information security as a solid foundation for data development.

        As a leader in data integrated marketing (Martech) services, HAPPY GO continues to expand its point business, creating a diversified point usage experience for millions of cardholders and driving high-value members to consume through the group's retail channels. Its iCONNECT intelligent data marketing and market research consultant brand GO SURVEY also provides precise advertising placement and data research. It has not only become one of ESOMAR's global market research and data analysis members, but also a long-term partner of Google advertising placement certification, and uses mainstream digital media such as Meta and LINE to engage in personalized advertising for various brands, creating marketing benefits and value.

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