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08.2024 Honor and Personnel Change

Far EasTone Telecommunications, FE SOGO Department stores, and City'ssuper have won three gold medals in the "Taiwan Service Industry Grand Evaluation"

Far Eastern Magazine / Editorial Room
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919d01        On July 3, 2024, Commercial Times held the "Taiwan Service Industry Evaluation" award ceremony. Far EasTone Telecommunications, FE SOGO Department stores, and City'ssuper won gold medals in the categories of telecommunications channel services, department stores/shopping centers, and chain supermarkets, respectively. Among them, Far EasTone Telecommunications not only set the first time in Taiwan to win gold medals for 13 consecutive years, but also the manager of Taichung City's Zhonghua branch, Dai Kaining, was awarded the "Service Pioneer Award" for his enthusiastic and professional service, long-term cultivation of the community.

        FE SOGO Department stores has once again won the gold medal award in the department store/shopping center category this year. Sophia C.W. Huang Chairman emphasized that through strong product strength, warm and enthusiastic service, she hopes to provide consumers with a "zero pressure" shopping experience; In terms of sustainability, FE SOGO Department stores, as a "model student of ESG sustainability" in the industry, every honor comes from the recognition of customers. We hope to showcase more ESG spirit in the Far Eastern Group Garden City shopping mall and make the outside world feel more excellent service.

        It is not easy for Far EasTone Telecommunication to win the Telecommunications Channel Service Gold Award in the "Taiwan Service Industry Evaluation" for 13 consecutive years. Chee Ching President stated that this honor belongs to all colleagues. Far EasTone Telecommunication is committed to integrating services with ESG and developing a comprehensive user experience, including adding features and services to the 'Heart Life App'; Organize 55+elderly user activities to teach the elderly how to use mobile phones to access the internet; By utilizing AI to prevent fraud and creating comfortable experience spaces for people with disabilities in stores, etc., after the merger of Asia Pacific on December 15, 2023, the "New Far EaseTone Telecommunication" will maintain high quality for existing users while providing new users with a painless transfer experience. According to the evaluation of the "mysterious customer" visit, Far EasTone Telecommunication's service staff can provide the most appropriate solutions and explanations for different user needs. In addition, AI based text and image customer service responses demonstrate humanized warmth, coupled with the gentle slope of the store, service bells, and proactive care for the elderly by personnel, all of which are factors that can win gold medals. Dai Kaining, the store manager of Far EasTone Telecommunications Taichung City's Chinese branch, who won this year's "Service Pioneer Award", has 25 years of experience and has undergone two important mergers with Hexin and Asia Pacific, allowing her to quickly provide the services customers need. In the future, she will continue to serve more users with the heartwarming spirit of "putting heart to heart".

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