The 2024 ITF Taipei International Travel Fair has come to a successful conclusion. Far Eastern Group's Shangri La and Mega50 restaurants and banquets in Taipei have achieved explosive sales targets

        The 2024 ITF Taipei International Travel Fair successfully concluded on November 4th, with Far Eastern Group Shangri La and Mega50 Catering and Banquet jointly launching various dining, housing, fitness and massage coupons. The on-site sales revenue exceeded NTD 26 million, a growth of about 8.3% compared to 2023; In terms of online travel exhibitions, the cumulative performance has also reached NTD 15 million. In addition, hotels are seizing the opportunity of Double 11 by launching the "Double 11 Limited Time Limited Edition Super Flash Promotion" on November 11th. It is estimated that the total sales of online travel exhibitions will exceed NTD 20 million, with a target growth of about 11% compared to the total sales of NTD 18 million in 2023. In order to facilitate the purchase of physical tickets by the public, the hotel has also launched a travel exhibition flash mob booth in the lobby during the four days of the physical exhibition. As of November 4th, the sales performance has also increased by 12.5% compared to 2023. It is estimated that the tourism exhibition performance in 2024 is expected to reach NTD 55 million, an increase of about 10% compared to last year.

        In 2024, the hotel will launch different products and services from before, achieving excellent results at the travel exhibition. Wu Jiaying, Director of Marketing and Public Relations at Far Eastern Group Shangri La in Taipei, stated that the most popular attraction at travel exhibitions is the self-service meal voucher. Over the weekend, there were consecutive large orders worth over one million yuan, and the sales performance of accommodation vouchers was also impressive, especially for the "Deluxe Room" on weekdays (Sunday to Thursday), which includes breakfast vouchers for two people staying for one night. This year marks the 30th anniversary of the hotel, and we have specially launched an unlimited spending promotion at the physical travel exhibition. You can receive a 30% discount coupon on your 30th birthday celebration meal, and for every NTD 9999 spent, you will receive a complimentary Taipei Far Eastern Group Shangri La Tomato Beef Noodle at room temperature. This has successfully stimulated consumption and increased purchasing power. In addition, for the first time, two self-service machines have been added on site to create an intelligent shopping experience, while effectively reducing the crowds of people queuing during holidays, making it convenient and time-saving.

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