Far Eastern Department Stores wins 2026 Reputation Brand Gold Award

        The 28th Reputation Brand Survey 2026, organized by the Taiwan Reputation Brand Association and independently executed by the international third-party research institution Catalyst Research, held its award ceremony on June 18th. For the first time this year, a survey was conducted on the department store industry, and Far Eastern Department Stores stood out and won the Gold Award for Trusted Brands. Nancy Hsu, Vice Chairman and President, personally attended the award ceremony.

        The credibility brand survey adopts an "open-ended questionnaire" approach, without providing brand options or guidance prompts. Consumers write down their most trusted brands without prompts, which has long been regarded as one of the most important indicators of brand trust. This award not only represents Far Eastern Department Stores' brand image and service quality, which are highly recognized by consumers, but also demonstrates the company's deep cultivation of sustainable management, innovative services, and customer relationships, and has accumulated profound brand value.

        In the era of rapid development of AI and unprecedented acceleration of information dissemination, brands are not only facing market competition, but also trust competition. Having been deeply involved in the retail market in Taiwan for nearly 60 years, Far Eastern Department Stores has always adhered to the business philosophy of "Retail is Detail", starting from customer needs, continuously improving every service detail, and promoting digital innovation and sustainable transformation based on stable operations, gradually establishing a sustainable operating model that balances economic benefits, environmental responsibility, and social value.

        As a pioneer in promoting green buildings in Taiwan's department store industry, the company has been incorporating green building concepts into its store exhibitions and operational planning since 2011. With four main axes of "ecology, energy conservation, waste reduction, and health," the company aims to create sustainable consumption areas and has a leading number of green building sites in the industry. In recent years, through the upgrading of energy-saving equipment, the establishment of energy management systems, and intelligent management measures, we have continuously improved energy efficiency and reduced the impact of operations on the environment.

        In the face of the global net zero wave, Far Eastern Department Stores has also actively demonstrated its action power, gradually constructing a low-carbon operating model. In addition to taking the lead in promoting an internal carbon pricing system, all locations in Taiwan have completed 100% greenhouse gas inventory and continue to promote energy-saving and carbon reduction measures. As of now, the cumulative carbon reduction has decreased by 15% compared to the benchmark year.

        On the other hand, Far Eastern Department Stores also fully leverages the influence of its distribution platform, connecting community, non-profit organizations, and government resources through agricultural markets, public welfare activities, and local cooperation programs to promote local economic development and responsible consumption. At the same time, it introduces diverse cultures and life experiences through international exhibitions, foreign cultural performances, and characteristic themed events, providing consumers with high-quality venues for shopping, leisure, and cultural exchange, and practicing the value concept of shared prosperity between enterprises and society.

        Far Eastern Department Stores has just won five awards in the "2026 Taiwan Retail Sustainability Award" and is now honored with the Gold Award for Trusted Brands. In the future, it will continue to adopt a dual axis strategy of "sustainability" and "innovation", deepen digital transformation, strengthen sustainable governance, and work together with employees, customers, partners, and stakeholders from all walks of life to create a sustainable retail ecosystem that combines resilience, innovation, and social value, steadily moving towards the brand vision of "creating a better life through sustainability".

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