Far EasTone Telecommunication deepens alliance on 'Where to eat' to create a new catering ecosystem

        Far EasTone Telecommunication is actively expanding its life service landscape. Its one-stop catering community platform "Where to Eat Taste Taiwan" has been launched for only 2 months, and the registered users have reached nearly 200000, moving towards the goal of one million users by the end of the year. On June 11th, it was announced that we will collaborate with benchmark catering operators, Taishin International Bank, and the "500 Plate" series of authoritative food evaluations to create the strongest catering ecosystem. We will also upgrade our service content and launch an exclusive "Popular Private Kitchen Reservation" on the platform, allowing even a struggling private chef to make an online reservation. At the same time, combined with the guidance of authoritative food rankings and the highest 10% Far EasTone Telecommunication coin reward for friDay co branded cards, it connects food exploration, instant booking, and consumption feedback, comprehensively upgrading the dining experience and allowing more high-quality restaurants to be seen.

        "Where to eat" is developed and operated by the Juliu Platform Technology, a subsidiary of Far EasTone Telecommunications, including: Michelin One Star "Tim Ho Wan", Bibbiden recommended "Double Moon Food Club", "Little Mengniu Catering Group", "Burger King", "Lost&Found", "Poetry | Dazhi Brunch Restaurant", "Laozi Pot", "Shengbo Hall", "Taipei Liufu Wanyi Hotel", "Joy Fish Little pickled Chinese cabbage Fish", "Morning Kitchen" and other well-known catering industry representatives jointly attended the press conference of the alliance to show the platform Integrate the strength of industrial resources.

        According to Chee Ching, the President of Far EasTone Telecommunications and the Chair of Streaming Platform Technology, 70% of Taiwan's foodie population lives abroad. Although consumers are accustomed to searching for inspiration, restaurant reviews, and reservations online before dining, there is still a problem of scattered information. They hope to use the "Where to Eat Taste Taiwan" app to meet consumers' one-stop needs of "search, order, eat, review, and share" on a single platform, and improve their dining experience. Therefore, Far EasTone Telecommunication leverages its experience and resources in digital platforms, membership management, and business transformation services to create a new local catering ecosystem. It not only forms alliances with high-quality partners to expand Far EasTone Telecommunication's digital platform map, but also meets the comprehensive needs of the public, hoping to become a caring and indispensable digital life partner in Taiwanese mobile phones.

        Lu Xiuwei, Senior Vice President of Consumer Strategy and Digital Services Business Group Agency and President of Juliu Platform Technology at Far EasTone Telecommunication, stated that "Where to Eat" is not only a tool based app, but also hopes to become an entry point for consumers to find food inspiration and high-quality dining experiences, as well as a community platform for food enthusiasts to communicate and interact; Since its launch two months ago, the service renewal rate has reached 70%, indicating that users have a high demand and recognition for integrated catering services.

        Private Kitchen Reservation+"500 Plate" Series Food List Leads the Way to Upgraded Catering Experience

        In addition to deep cooperation with well-known restaurants and chain catering operators, "Where to Eat" has also announced the launch of a "Popular Private Kitchen Reservation" service. The first wave is expected to see 20 popular private kitchens settle in, including "Chengjia Private Kitchen" founded by Michelin starred chef Li Chengjia, "Hidden Food Inns+" recommended by Bibiden for 5 consecutive years, and "Feeding Young Master Curry" selected as a restaurant for "500 Dishes" in 2022.

        At the same time, "Where to Eat" also announced a collaboration with the authoritative food evaluation "500 Plate" series, introducing recommended lists of landmark foods, snacks, and desserts such as "500 Bowl", "500 Plate", and "500 Sweet". In addition to providing relevant information and reviews of the 500 series list of famous stores, and supporting synchronous sharing of friends, the platform also uses LBS (Geographic Location Service) dynamic guidance technology to transform the list into a mobile food map that can be easily navigated with just one click.

        Co branded card up to 10% Far EasTone Telecommunication coin reward

        Download and complete the registration of the "Where to Eat" app from now on, and you will have the opportunity to receive gifts such as a maximum NTD 500 checkout discount coupon, Starbucks Star Enjoy beverage coupon, and 5% checkout discount coupon; By purchasing a package voucher through 'Where to Eat', you can enjoy a maximum discount of 45%. When spending within the app and using the 'friDay Co branded Card' to checkout, you can also enjoy a maximum of 10% Far EasTone Telecommunication coin reward. We hope to provide users with a better consumption experience.

        Remarks:

        1. The details of the friDay co branded card feedback are subject to the website: https://www.fetnet.net/content/cbu/tw/lifecircle/co-branding-card/index.html#lifecircle

        From now until June 30th, first-time registered users of the "Where to Eat" app can receive a registration gift. The discount content is subject to the ticket disclosure, and each user is limited to one participation.

        #