Far EasTone Telecommunication 、 Far Eastern Department Stores 、 FE SOGO Department stores 、 A.Mart 、city’super Received 5 awards in the "Taiwan Service Industry Grand Evaluation"

　　On July 1st, Commercial Times held the "2026 15th Taiwan Service Industry Evaluation" award ceremony, where Far EasTone Telecommunications and FE SOGO Department stores respectively won the "gold medal" in the chain telecommunications channel, department store, and shopping center industries; Far Eastern Department Stores, City'super, and A.Mart respectively won the "bronze medal" in the department store and shopping center industry, the "silver medal" in the large-scale wholesale industry, and the "gold medal" in the chain supermarket industry, with a total of 3 gold, 1 silver, and 1 bronze medals, showing remarkable performance. In addition, Pang Zhiwei, a service colleague at Far EasTone Telecommunications Xinzhuang Guanghua Direct Store, and Deng Xiaojuan, a customer service representative at FE SOGO Department stores Zhongli Branch, won unanimous recognition from the judging panel and mystery customers for demonstrating high empathy and professionalism, and were awarded the "Service Pioneer Award".

 

The only one in Taiwan! Far EasTone Telecommunication creates a record of 15 consecutive gold medals in the "Taiwan Service Industry Grand Evaluation"

        Far EasTone Telecommunication has once again won the "Gold Award" in the Taiwan Service Industry Evaluation, setting a record of winning the gold award for 15 consecutive years and becoming the first of its kind in Taiwan, demonstrating its outstanding performance in promoting customer service, digital innovation, and corporate culture over the long term. Chee Ching President stated that after achieving the important milestone of 15 consecutive championships, Far EasTone Telecommunication will also make a "magnificent turn" in subsequent evaluations. Adhering to the concept of "service has only a starting point, satisfaction has no endpoint", in addition to continuously deepening service quality, we hope that the team can put aside the pressure of winning awards year after year and focus on trying more innovative service models, including focusing on disadvantaged and silver haired groups. We hope to accompany more users through more delicate and warm "Ten Hardware" service quality.

        Far EasTone Telecommunication designs its service architecture with "experience" as its core, combining digital services with AI technology to enable users to independently complete high-frequency daily needs. At the same time, it transforms its stores into experience and assistance centers, shifting from "efficiency optimization" to "value creation" and enhancing customer experience and satisfaction. At present, over 200 stores across Taiwan have set up "Love Service Stations" to provide friendly guidance and priority services for the elderly, pregnant women, and people with disabilities. They have also introduced thoughtful measures such as sign language translation apps for the hearing-impaired and emergency call services for children. In addition, directly operated stores regularly hold AI life lectures and professional consulting services, and extend the planning of community elderly digital care and empowerment activities.

        When customers inquire about unknown text messages or abnormal application situations at the store, colleagues not only proactively warn them, but also immediately calm their emotions, making them feel at ease and secure, which has become one of the key factors for Far EasTone Telecommunication to stand out from mysterious customer reviews. In addition, Far EasTone Telecommunication continues to expand its digital services. Currently, over 60% of customers' monthly needs can be solved through digital services or intelligent customer service automation, allowing customer service colleagues to focus on handling more complex customer complaints, improving service quality, and reducing the burden on colleagues. Pang Zhiwei, a colleague of Xinzhuang Guanghua Direct Store who won the "Service Pioneer Award", not only recommends the most suitable solutions based on customer needs, but also provides evidence through system queries to reduce additional expenses on customer rates. He also reminds customers of security and fraud prevention concepts, providing thoughtful and thoughtful services, fully reflecting Far EasTone Telecommunication's core cultural value of "care".
 

First time on the list, won the bronze award. Far Eastern Department Stores was recognized for creating innovative services and experiences        

        Far Eastern Department Stores entered the "Taiwan Service Industry Evaluation" for the first time this year, winning the "Bronze Award" in the department store and shopping center industry. This not only demonstrates the achievements of years of deep cultivation of customer service, continuous improvement of service quality and innovative experience, but also once again confirms Far Eastern Department Stores' business strength in creating high-quality consumer experiences with consumer demand as the core.

        Adhering to the concept of "operating according to consumer wishes", Far Eastern Department Stores regards "safety, friendliness, sustainability, and convenience" as the core of its services. Through the application of digital technology, optimization of service processes, and talent cultivation, Far Eastern Department Stores continues to create a consumer environment that allows customers to feel at ease, employees to feel at ease, and society to trust. In the face of rapid changes in the consumer market, the company actively deepens membership management, introduces smart services, enhances full channel integration capabilities, and strengthens professional training for frontline service personnel. Through improving education and training, establishing service standards, and cross departmental cooperation, the company continues to improve customer satisfaction and service quality.

        In recent years, Far Eastern Department Stores has also actively promoted digital transformation, integrating membership apps, mobile payments, digital coupons, and online and offline services to provide a more convenient and intelligent shopping experience; At the same time, continuously optimize shopping space and service details, and create a department store area that combines aesthetics, friendliness, and sustainable concepts. In addition, we will fully integrate ESG concepts into our operations, promote green operations, public welfare care, diverse integration, and a healthy and friendly workplace, work together with brand partners, employees, and consumers to create sustainable value, and combine service quality with the sustainability of the enterprise, shaping its long-term competitive advantage.

        This award is a recognition of the joint efforts of all colleagues at Far Eastern Department Stores, and represents the high trust of consumers in the quality of brand services, injecting more momentum into the company's continuous improvement of services. In the future, we will continue to pursue the vision of "Sustain for a Good Life" and create a consumer experience that combines warmth, efficiency, and sustainable value, working together with customers to create a better life.

 

Taiwan Service Industry Grand Evaluation Gold Award FE SOGO Department Stores wins for three consecutive years        

        FE SOGO Department stores has won the gold medal in the "Taiwan Service Industry Evaluation" department store industry for three consecutive years. In addition, Deng Xiaojuan, the customer service representative of Zhongli store, won the "Service Pioneer Award" with high empathy and meticulous insight into needs, demonstrating the achievements of FE SOGO Department stores in internalizing "customer relationship management" as a core function of colleagues.

        Sophia C.W. Huang Chairman pointed out that the core of the success of FE SOGO Department stores lies in "the most meticulous customer relationship management", including implementing precise marketing through seven major fan clubs and over 1.85 million app members, tailoring Michelin tasting and other "heart" experiences for VIPs, and organizing green activities in accordance with ESG spirit to successfully attract new generation customers.

        To deepen the competitiveness of the enterprise, FE SOGO Department stores has initiated organizational changes, launching a "dual track management and professional system" and a "learning map" to implement the principle of adapting to the right talent. Simultaneously establish an 'International Affairs Team' to enhance employees' foreign language proficiency and meet the challenges of attracting tourists and investment.

 

A. Mart won the Silver Award for Large Scale Mass Merchandise and received recognition for its continuous optimization of service experience        

        In the face of rapid changes in the retail market and continuous upgrading of consumer demand, A.Mart's mass market focuses on consumer demand and actively promotes various service innovations, from optimizing the store environment, adjusting the product structure, improving the quality of cooked food and fresh food, to optimizing digital services for members and checkout processes, to creating a more convenient and warm shopping experience. It has won the silver award in the large-scale mass market category of this year's Taiwan Service Industry Evaluation, demonstrating that its strategy has received expert review and consumer recognition in recent years, and also showcasing the company's achievements in cultivating service quality.

        In addition to improving service quality, A.Mart also continues to strengthen differentiated operations, providing consumers with more diverse shopping values through specialty services such as customer service, local agricultural cooperation, healthy food promotion, and sustainable circulation, making mass retailers not only shopping places, but also important strongholds close to family life. This award is not only an encouragement to all frontline service colleagues, but also a driving force for the company's continuous improvement. A. Mart will continue to uphold the concept of "customer-centric", providing consumers with a convenient and reassuring shopping environment through high-quality products, thoughtful services, and innovative experiences.      

 

City'Super demonstrates meticulous care, wins gold in Taiwan's service industry evaluation

        City'Super is committed to maintaining a bright and clean shopping environment, smooth flow, and high-quality fresh products, allowing consumers to shop with peace of mind. In addition, the staff have professional product knowledge, can proactively explain product features and origins, and provide tasting and discount recommendations to assist customers in their selection. In addition to providing services such as bagging, cutting, and peeling, the after-sales service also strengthens protection for fragile goods, and designs enlarged fonts to cater to the needs of the elderly population, demonstrating meticulous care in the consumption process. In this year's Taiwan Service Industry Evaluation, it was awarded the "Gold Medal" award in the chain supermarket category, which is well deserved.

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