07.2026 Group Briefing
Far Eastern Department Stores, Big City Far Eastern Big City Shopping Malls promote intergenerational inclusive senior living
Far Eastern Magazine / Editorial Room

 To promote intergenerational communication, Far Eastern Department Stores Hualien joined hands with the Ministry of Health and Welfare Hualien Hospital Day Care Center on May 15th to hold the "Elderly Friendly Shopping Experience" event, inviting elders to go shopping in department stores and feel warm companionship through relaxed shopping and interaction.Tainan Far Eastern Department Stores has also collaborated with the Social Affairs Bureau of Tainan City Government to promote the "Silver Hair Clothing and Bowl Transmission Project", transforming the mall into an "Urban Silver Light Living Room". On April 29th, they held the "DIY Collage Water Bottle Bag" activity, which aims to cultivate the creativity and focus of the elderly through the handmade design process.
Coincidentally, Big City Far Eastern Big City Shopping Malls held the "Silver Vision. Original Aspiration Blooms - First Mobile Photography Exhibition for Silver Hair Students" from May 21 to June 1, covering daily street scenes, cultural records, and natural scenery, presenting the delicate and diverse perspectives of silver hair students' lives; On May 17th, in collaboration with the Hsinchu City government, the "Silver Hair Singing Competition and Volunteer Service Expo" was launched, attracting many elders, volunteers, and citizens to participate enthusiastically.
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