Bread fanatic's recommendation.

        Super dreamy thousand layer cake, raw toast from Japanese red to Taiwan, and ordinary DIY bakery used to be a supporting role, but now it's on the golden floor of department stores and becomes a tourist attraction. This issue of gourmet column will take you to explore the popular bread map of Far Eastern Department Store!

        The rise of bread Economics

        In the past, every department store had a bakery counter, which usually only provided simple takeout shopping. In recent years, it has gradually transformed, not only increasing the internal space, but also the DIY experience area. What factors are driving these changes?

        Experiential marketing: when e-commerce becomes the daily life of the people, the biggest difference that can attract consumers to go shopping is "experience". The real smell of freshly baked bread, the sense of accomplishment of making cakes by hand, etc. are all exclusive services provided by physical channels.

        Refined baking: Taiwan's baking industry is deeply influenced by Japan and Europe. It not only has a variety of products and tastes, but also has a high overall standard. In 2018, artist Jolin Tsai's big show turned sugar cake is amazing. In 2010, Master Wu Baochun won the world bread masters championship with local ingredients from Taiwan, which not only promoted the baking boom, but also promoted the baking industry to a more refined road.

        Food fashion: with the improvement of living standards, afternoon tea in department stores is no longer exclusive to ladies. Whether students or ordinary office workers, whether family members or lovers, it seems to be a fashionable symbol to meet and sit in front of the window to enjoy afternoon tea.

                Punch in shop

        DIY experience store

        Wu Baochun's DIY bakery experience store is the first self-service bakery DIY experience store in Taiwan, which is jointly established by Wu Baochun's Mai Fang store and self baking club. It provides more than 35 kinds of bakery products, such as bread, dessert, pizza, etc. There is also a professional Italian dome kiln in the shop. Even beginners can make homemade baked bread and pizza as long as they follow the recipe steps. There are 28 seats open on site. Consumers can make an online reservation or wait on site in advance. An experience project can be produced by two people at most. In addition, wubaochun Maifang store also cooperates with the online learning platform "haHow good school" to set up "wubaochun baking College", launching online streaming courses, including the processing and formula of 11 popular craft breads, so that you can be an international master at home.

                Sakimoto bakery high grade toast shop

        Baked toast is a delicious food that can't be missed by gourmands! Sakimoto bakery Banqiao Far Eastern Department Store adopts tall design to create a bar area in the spacious dining space. In addition to tasting single piece toast with 15 kinds of jam imported from Japan, there are all kinds of drinks and wine for consumers to enjoy. It is definitely a good choice for you to spend your leisure time.

                Sit down and have a rest

        A "WOOSA" classic honey ice cream Muffin

        It is made of top wheat flour. It tastes fluffy, soft and moist. Then it is drizzled with fragrant and mellow honey. It is full of sweet cream and egg fragrance. The recommended price is 260 yuan, plus 10% service charge, 3 / F, (04) 2254-4526, Taichung City Far Eastern Department store.

        B "Saint Mary" xiasong Tea Group

        Haiyan pineapple Kesong is recommended to sell for 35 yuan, black cherry berry tea is recommended to sell for 30 yuan, bread or cake desserts with homemade drinks can save 10 yuan, B1 floor of Baoqing store of Far Eastern Department store, (02) 2382-5395.

        C "Starbucks" pomelo Earl tower

        The round pomelo mousse is covered with Earl's tea and milk stuffing, and a thin layer of caramel hazelnut jam is hidden in the center of the tower to add overall sweetness. The recommended price is 120 yuan, 1 / F, Jiayi store, Far Eastern Department store, (05) 283-2501.

                Popular recommendation

        D "master Fang pastry shop" borscht

        The rich milk aroma and soft taste of borscht make people can't help taking one mouthful after another. The recommended price of Luosong gift box is 260 yuan, B1 floor, Far Eastern Department store, Kaohsiung, (07) 536-0681.

        E "Yamazaki bread" Hokkaido condensed milk stick

        Q: pop a thick bread stick, add the Hokkaido condensed milk special cheese stuffing, and then mix with sugar to create a smooth but not greasy taste. The recommended price is 32 yuan, B2 / F, Far Eastern Department store, Tainan, (06) 275-1933.

        F "Saison du Soleil"

        The prince of Ming Dynasty is used to add highlights to the plain French bread. The recommended price is 60 yuan, B1 floor, Banqiao Zhongshan store, (02) 8964-8402.

        G "Mita" hand baking

        Strictly select European imports, collocation Taiwan's agricultural products, stick to the feel of making, without fragrance and artificial additives, so that you can eat healthy and no burden, group exclusive exclusive discount 10 percent off, Hsinchu Far Eastern Department Store B1 building, (03) 522-2198.

        H "yandaocheng" soup shellfish

        The round and plump crisp roasted shellfish is delicious, with a variety of flavors to choose from, such as dense taro, Earl red beans, Garlic Cheese, cranberry pastry and so on. The recommended price is 45 yuan, and the exclusive discount of group colleagues is 10% off, B1 floor, Far Eastern Department Store Taoyuan store, (03) 336-8388.

                Note: the full text of "preferential price" requires the presentation of the group employee identification card. The period is from now on to July 31, 110.