03.2022 Group Briefing
Far Eastern International Bank Bankee social bank sends red envelopes to celebrate the new year with the people
Far Eastern International Bank / Peng Guanying
The Far Eastern International Bank app "happy red envelope" has been widely praised since its launch in 2018, and the number of users increased by 400% in 2021. This year, Far Eastern International Bank held the activity of "Bankee issuing NT $600000 red envelope" from January 25 to February 15. The grand prize was NT $10000 plus 10000 line points. During the activity, in addition to drawing 3888 cash red envelopes every day, the number of red envelopes was increased to 5000 on January 31, February 10 and February 15, giving a total of 88000 red envelopes.
In addition, Far Eastern International Bank Thomas Chou president sends electronic red envelopes every year to reward colleagues for one year's hard work. This year is no exception. More than 5000 new year and start-up red envelopes are specially prepared. They not only surround the stove in the cloud with 2577 colleagues and their families, but also cheer up for the start-up. In response to the 30th anniversary of Far Eastern International Bank this year, it is planned that every red envelope drawn by employees will be donated to the Eden Social Welfare Foundation with an additional 30% of the red envelope amount. If the red envelopes donated by employees of Far Eastern International Bank are added, a total of about NT $320000 will be donated during the Spring Festival.
In fact, Eden Social Welfare Foundation is a long-term public welfare partner of Far Eastern International Bank. The cooperation between the two sides began 25 years ago. Eden love card was established as the core platform to develop a diversified and convenient donation mechanism. Its feedback donation and trickle down love from the public have been uninterrupted for 25 years, and the cumulative donation has not only exceeded 86 million yuan, Eden love card has also become a financial commodity with Inclusive Finance and public welfare significance.
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In addition, Far Eastern International Bank Thomas Chou president sends electronic red envelopes every year to reward colleagues for one year's hard work. This year is no exception. More than 5000 new year and start-up red envelopes are specially prepared. They not only surround the stove in the cloud with 2577 colleagues and their families, but also cheer up for the start-up. In response to the 30th anniversary of Far Eastern International Bank this year, it is planned that every red envelope drawn by employees will be donated to the Eden Social Welfare Foundation with an additional 30% of the red envelope amount. If the red envelopes donated by employees of Far Eastern International Bank are added, a total of about NT $320000 will be donated during the Spring Festival.
In fact, Eden Social Welfare Foundation is a long-term public welfare partner of Far Eastern International Bank. The cooperation between the two sides began 25 years ago. Eden love card was established as the core platform to develop a diversified and convenient donation mechanism. Its feedback donation and trickle down love from the public have been uninterrupted for 25 years, and the cumulative donation has not only exceeded 86 million yuan, Eden love card has also become a financial commodity with Inclusive Finance and public welfare significance.
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