Meet the uncertainty after the epidemic with warm and tough VUCA 2.0

        As China, the world's second largest economy, was fully unsealed in early January 2023, the three-year international epidemic prevention gradually revealed the dawn. South Korea lifted the ban on indoor masks, Japan will also reduce the level of COVID-19, and Taiwan will have the opportunity to fully unseal in the first half of this year, following the Japan South Korea model. In the event of a holiday and a gathering with relatives and friends, the phrase "Have you ever been diagnosed?" has replaced the old "cold and warm" and has risen to the top of greetings.

        The top ten short-term risks in the 2023 global risk report, environmental issues remain the top priority

                At a time when the COVID-19 is about to become a thing of the past, the international community has clearly felt the geo economic conflict, the inflation crisis, and re focused on the impact of climate change. In January 2023, the World Economic Forum (WEF) gathered thousands of professional prophets to assess global risks and released the 18th edition of the Global Risks Report 2023. The two-year (short-term) risks include:

        (1) Cost of living crisis (social)

        (2) Natural disasters and extreme climate (environment)

        (3) Geoeconomic conflict (geography)

        (4) Climate change mitigation failure (environment)

        (5) Erosion of social cohesion and social polarization (society)

        (6) Large-scale environmental damage event (environment)

        (7) Climate change adaptation failure (environment)

        (8) Extensive cyber crime and insecurity (technology)

        (9) Natural resource crisis (environment)

        (10) Large-scale involuntary migration (society)

        Among them, environmental issues related to climate change account for more than half. Not only that, in the 10-year risk of this report, the issue of climate change also occupies the top four rankings, indicating that the most serious environmental issue of this century is still the most important challenge for global governments and enterprises after dealing with the urgent pandemic of the century.

        Among the two-year risks, we can also see the rising cost of living caused by inflation, and the geopolitical conflicts caused by war and trade restrictions. In the next year, these issues will only become more intense, even exacerbate the inequality between countries and within countries, and more social issues and conflicts will be brewing.

        The geo-economic conflict has opened a new cold war, and solved the VUCA generation with warmth and perseverance

        In terms of geo-economic conflicts, experts worry that the United States and China are starting the prelude to the "new cold war", with the cold and hot outside and the cold and hot inside, and the capricious heat and cold. The developing countries are sandwiched between the big countries and forced to choose the side station, which also makes the term "VUCA generation" unable to withdraw.

        VUCA (Wuka) originated from military language and appeared in military training courses in the 1990s to describe the phenomenon after the Cold War period when the world ended the confrontation between democracy and communism after the end of World War II and the collapse of the Soviet Union (1945 to 1991). The four letters represent Volatility, Uncertainties, Complexity, and Ambiguity, respectively, and describe the current situation of geopolitical treachery, century-old epidemic, climate change and turbulence, war imminent, and crisis.

        In the face of the VUCA generation, Harvard Business School professor Bill George redefined VUCA 2.0 in four words, including Vision, Understanding, Courage and Adaptability. As a female professional manager, I very much agree with VUCA 2.0, which, in vernacular, is the appeal of the ruling team that currently increases the proportion of female staff - "building a warm and resilient Taiwan".

        Confronting the layout of the two sides in 2023, advance cautiously and optimistically with VUCA 2.0

        In 2020, the epidemic has caused great changes in the consumer market of the retail industry. In order to describe the future and outline the forward-looking strategy, FE SOGO Department stores launched the "Vision Project" to promote the future operation policy and reshape the enterprise vision in three aspects of ESG. Our vision is to be a retail benchmark enterprise that keeps pace with the times, is friendly and friendly, and provides the public with a comprehensive fashion life experience. While becoming a retail benchmark and pursuing performance, we keep pace with the times, understand the changes of time, space and environment, and work with stakeholders to pursue environmental friendliness and social harmony; Use VUCA 2.0 to break the challenges brought by the epidemic and face the post-epidemic uncertainty (VUCA).

        In 2023, FE SOGO Department stores will face huge challenges in the layout of both sides. We will continue to move forward cautiously and optimistically with warm and tenacious VUCA 2.0, vision, communication, courage and adaptation!

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