Far EasTone Telecommunications, together with the stars Ruizhi, Thunderbolt International Multimedia, and HTC Digital Pictures, jointly established Mishen International

        Far EasTone Telecommunications joined hands with three major teams, including "Star Ruizhi", led by Chai Zhiping, the godmother of idol drama, "Thunderbolt International Multimedia", which is deeply rooted in traditional art and culture and has international IP operation capability, and "Hongda Digital Pictures", which has international film and television production expertise, to form a joint venture of "Yuanxiang Original Co., Ltd.", and set up "Mishen International Co., Ltd." under which, We will strive to create high-quality cultural content and return Taiwan to the center of film and television trends in Asia.

        The opening press conference of Metsun International was held on January 11. The distinguished guests attended the press conference, including Peng Junheng Chairman, President Li Mingzhe of the Academy of Culture and Policy, Chai Zhiping Chairman of the stars, Huang Liangxun President of Thunderbolt International Multimedia, Wei Hongda Manager, General Manager of HTC Digital Pictures, Zheng Xingxun, President of CJ ENM Asia, etc. In addition, many well-known OTT platforms and mainstream production companies also participated in the event.

        Chee Ching President said that IP investment has become the mainstream of the market, and Taiwan's film and television industry has also developed a very successful business model in the IP market. With the strategic direction of "building IP", Mizon International will support the local film and television industry, create more high-quality and diversified content, and let users enjoy wonderful works. "

                Far EasTone Telecommunications "Create IP" to support the local film and television industry and improve the visibility of works in overseas markets

        Under the intense industrial competition, unique content is the key to stimulate OTT platform users to continue to pay; However, the purchase cost of exclusive licensed content has increased year by year, and the platform industry is not easy to benefit from the business opportunities derived from exclusive IP. In the long run, "building a new IP" will bring positive development to the platform and Taiwan's film and television industry.

        According to the "2021 Global and Taiwan Entertainment and Media Industry Outlook Report" released by Zicheng, the market value of Taiwan's media and entertainment industry will reach USD 16.4 billion in 2020, and is expected to reach USD 18.2 billion in 2025. Far EasTone Telecommunications has launched its original IP investment strategy in recent years, and has cooperated with Taiwan's excellent creative teams to launch a series of high-quality works, such as the multi-perspective reality show "Extreme Island Adventure" of Sky Group's September 11, and the film collection "Your Marriage Is Not Your Marriage" jointly released by the public, all of which have aroused heated discussion among the audience; This year, we will accelerate the strategic layout of content, transform from the main film buyer to the investor, and expand to integrate production companies, film and television upstream and downstream industries, so as to expand the development scope of IP content business opportunities.

        Far EasTone Telecommunications joins hands with international teams to step into the IP content market

        Far EasTone Telecommunications has more than 7 million users, knows the needs of users, and has network technology and marketing services, Big Data application capabilities, as well as resources such as friDay video streaming platform and the International Telecommunication Union. This time, the star group Ruizhi is the only film, drama and variety production company in Taiwan, which has produced the box office record movie "The Girls We Chased Together", as well as several popular idol dramas "Meteor Garden", "Corner Encounters Love", and "Devil Around"; As for Thunderbolt International Multimedia, it is the "light of Taiwan's puppet show". The most representative intellectual property right, Thunderbolt Puppet, spans 30 years of Thunderbolt Universe, and has complete experience and promotion process of IP transformation and derivative business development; HTC Digital Pictures is an international technical team approved by the famous French director Lubeson, and has participated in nearly 3800 works, including the films "Moonlight", "Lost Valentine's Day", "Back to School", etc.

        With the blessing of famous editors and directors, Mishin International is about to launch wonderful works across the sea, across the border and across the film and television

        Chai Zhiping served as the Chairman and Executive President of Mishin International, invited director Xu Yuting and screenwriter, director Zhang Rongji to serve as the creative director and film director respectively, and Far EasTone Telecommunications Lv Zhujun served as the Chief Operating Officer. Not only do we gather excellent actors and production teams, but also we will work with overseas international entertainment production companies to launch diversified and cross-border excellent Chinese works, including the "Success Tutorial" directed by Lan Zhenglong; Xu Yuting, the creative director, has cooperated with Xu Zhiyan, the director of the Golden Award, after "Who falls in love with him first", and will launch the drama "Catch a butterfly in a dream" this year; Zhang Rongji, the film director, will direct the film "The Old Knight", and supervise the production of the new Chinese drama "My Wild Girlfriend", the most successful IP adaptation in South Korea, and work with Korean CJ Entertainment to create a new Chinese version of "Our Blues Time". A number of wonderful works are bound to set off a wave of Chinese movie boom!

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