Integrating data to empower the construction of enterprise AI brain

        Since the publication of ChatGPT, the industry trends and topics of AI have continued to heat up, and the media is eager to report on various application scenarios; In addition to personal use, some companies also introduce generative AI in order to bring about technological innovation, improve efficiency, create more value, and ultimately create long-term competitive advantages.

        Generative AI is an artificial intelligence that can create dialogue, stories, images, music, and other content and ideas. Services such as OpenAI ChatGPT or Google Gemini have multifunctionality, and even if the questions are disorganized, grammatical errors, or convoluted, these models can be accurately understood. This is thanks to the use of billions of articles for training and continuous optimization. However, how to integrate internal resources of enterprises with these services is the direction that enterprises are striving for.

        The era of artificial intelligence has arrived, and AI tools can not only generate copy and images, but also quickly produce movies, combining the advantages of productivity and creativity. For many people, asking and interacting with ChatGPT has become a daily routine in the workplace. For example, a fan editor wants to use ChatGPT to produce a Mother's Day schedule copy to speed up work efficiency. His question is "Please generate a Mother's Day marketing copy for the activity of giving NTD1000 gift coupons for purchases over NTD10000." The following picture is ChatGPT's answer.

        Celebrating Mother's Day, thank you for your love and dedication! On this special day, we have prepared a special surprise to make your mother more warm and beautiful.

        Starting today until Mother's Day, as long as you shop for NTD10000 or more in our store, we will give you a gift voucher worth NTD1000!

        This is our gratitude for your endless support and also our way of spending the holiday with you.

        Whether you are choosing a special gift for your mother or wanting to reward yourself, this gift voucher is unique. Let's add a touch of surprise and warmth to Mother's Day together!

        Come to our store and spend an unforgettable Mother's Day with your loved one!

        However, in order to obtain a more accurate answer that meets the needs, it is often necessary to ask the most precise question or even provide more reference information, such as non-public internal information, which exists in the company's exclusive confidential files or trade secrets and should not be leaked. To avoid information security vulnerabilities, some companies have banned employees from using AI models such as ChatGPT. Therefore, the existence of generative AI within enterprises is necessary, as it not only allows employees to use it with peace of mind, but also helps to activate data assets within the enterprise.

        Comprehensive Strategy for Collaboration between Enterprises and AI

        When humans use artificial intelligence, they need to communicate with machines to find answers, and Large Language Model/LLM is a tool that allows computers to understand and use human language. The well-known ChatGPT is a large language model that requires deep learning through massive data, extracting features and gradually iteratively learning to establish knowledge. Taking ChatGPT-3 as an example, the number of parameters is as high as 175 billion, and ChatGPT-4 has a higher number of parameters; Rebuilding a large language model requires relying on a large amount of high-quality data for training and repeatedly adjusting the parameters of the large language model. In addition, computing power resources are also a key factor, which is not cost-effective for general enterprises. It is recommended to weigh the needs and find the most appropriate application mode.

                Enterprises need to establish exclusive ChatGPT like services under the framework of the big language model, while ensuring information security, data analysis functions, and providing more flexible and customized solutions. They can leverage fine tune technology and retrieval augmented generation technology in the big language model.

        1、 Fine tuning technique: Updating on the basis of existing large language models, a common approach is to prepare a dataset of specific questions and optimize Q&A tasks, which can be internal data within the enterprise to make the answers more in line with expectations. For example, if you input "May I ask what are the anniversary celebrations of the Northern Department Store?" on ChatGPT, you will receive the answer shown in the following picture.

        The anniversary celebration of northern department stores usually has diverse activities to attract customers, which may include:

        1. Special offers: Department stores will launch a large number of discounted products, including clothing, accessories, household items, etc., to attract customers to come shopping.

        2. Gift promotion: When shopping for a full amount, you can receive gifts or gifts to attract customers and increase their willingness to purchase.

        3. Lottery activity: If you spend a certain amount, you can participate in the lottery and have the opportunity to win precious gifts or high spending vouchers.

        4. Member exclusive activities: Department stores will offer member exclusive discounts, such as extra discounts, exclusive privileges, etc., to encourage customers to become members and participate in activities.

        5. Performance activities: such as music performances, dance performances, model walks, etc., to add an entertainment atmosphere to the shopping environment.

        6. Food Festival: During the anniversary celebration, a special food festival will be launched to attract customers to taste various delicacies and increase their stay time.

        7. Exclusive benefits: Department stores may offer limited or exclusive products to attract customers to come and find unique products.

        8. Consumer feedback: After spending a certain amount, customers can receive feedback, such as shopping money, discount coupons, etc., to encourage them to visit the department store again.

        The above are some common anniversary celebrations of northern department stores, and the actual content of the events may vary depending on the department store. It is recommended that you check the official website of the department store or call for the latest information before the event.

        Due to the wide range of answers mentioned above, after fine-tuning, a clearer answer can be obtained regarding the "Taipei Department Store Anniversary Celebration Event" as follows:

        Taipei Department Store Anniversary Celebration Event and Time:

        1. Taipei 101 Shopping Center/Celebration of 20th Anniversary, September 7-10/10, Taipei 101 Celebration of 20th Anniversary will receive the 20th generation limited edition commemorative bear as a gift upon full payment; From September 29th to September 30th, the observation deck has extended its business hours to 11 o'clock. We invite you to come to the cloud to admire the moon and celebrate the Mid Autumn Festival.

        2. Uni President Era, from September 29th to October 10th, Uni President Era Department Store Taipei will hold an anniversary celebration from September 21st to October 4th. The activities include NTD300 free for cosmetics over NTD2000, NTD400 free for designated counter NTD3000 in the entire store, and NTD300 free for appliances over NTD3000 in the home appliance area.

        3. Daye Takashima House, October 3rd to October 22nd. In addition to offering rich discounts, the anniversary celebration has also undergone large-scale renovations this year, introducing multiple well-known brands, including the most difficult to order BUFFET "Xujihe Food Collection" in Taiwan. It also opened grandly on the anniversary celebration day.

        4. Beijing Station (Taipei Transfer Station), from September 29th to November 15th, NTD400 will be given if NTD3800 or more is accumulated in the entire museum on the same day. In the first five days, NTD100 will be given if Q cardholder reaches the maximum amount, NTD500 will be given if 3C household appliances reach NTD10000 per transaction, and NISSAN million smart cars will be drawn if Q cardholder reaches the maximum amount.

        5. Shin Guang San Yue (Taipei South West), from October 6th to October 23rd, in addition to giving 2000 points for basic cosmetics over NTD2000 during the anniversary celebration, there will also be a bank full gift and installment bonus. If you are a new member, you can also pair it with SKM Pay's first bundle bonus.

        (Omitted)

        2、 Retrieval enhanced generation technology: Retrieve the questions raised by the user in a pre established external knowledge base, obtain prompts for the questions, use a large language model for semantic generation, and finally answer the user. This method of both retrieval and generation is currently the most commonly used by enterprises.

                The knowledge base represents the integration of internal data within the enterprise, and must consider the security and integrity of the data. Its sources can generally be divided into internal files and external files. Internal files include Word, PDF, Email, audio files, etc., which can be distinguished according to different subject contents; External files are collected and updated through regular web crawler operations on news websites, communities, shopping platforms, and other platforms to gather and update content on topics of interest. In addition, for uncertain answers, you can directly reply with phrases such as "Sorry, I don't know this message" to avoid AI hallucinations caused by over answering. Therefore, the most common approach is to optimize the content of the knowledge base for these unknown questions afterwards.

        Integrating the above introduction, based on the depth of knowledge and the computational power of large language models, reorganize four different application scenarios: "hints", "fine-tuning techniques", "retrieval enhanced generation techniques", and "hybrid technologies" to provide enterprise evaluation.

                1. Tip: The big language model generates answers based on the user's questions; However, the questions entered by the user must be precise in order to guide the large language model to answer the corresponding questions.

        2. Fine tuning technique: By fine-tuning the big language model, specific questions can have specific answers.

        3. Search enhanced generation technology: Combining user questions with the knowledge base, stimulating rich prompts and relevant contexts, and creating precise responses through guidance and context.

        4. Hybrid technology: The essence of this technology lies in fine-tuning large language models and further enhancing retrieval and generation techniques by integrating the internal knowledge base of the enterprise. This allows the system to not only provide more specific and accurate answers to specific questions, but also enrich and expand the internal knowledge system of the enterprise.

        Integrate group resources and make good use of AI, that is, combat power

        Regardless of the technology used, data quality is a key factor in the success of the application. In order to improve the accuracy and efficiency of the model, AI needs to continuously train and validate the model using data to establish intelligence and close collaboration. Since 2017, the Group Integrated Efficiency and Retail Planning Headquarters has been continuously collecting retail related information and working with retail enterprises to create an Intelligence Marketing Platform. By developing retail model labels, we have strengthened the meticulousness and accuracy of customer data. We will also add a marketing copy generation module to Taishin International Bank, which will be based on customer attributes and behavioral characteristics, combined with different marketing copy needs and styles, to assist in data analysis and precision marketing for various related enterprises.

        The future development of AI technology will become more mature and applied in a wider range of fields. Whether in the manufacturing or service industries, the trend is to introduce AI tools to empower work scenarios. Enterprises should continue to pay attention to the development of AI technology and market changes to ensure full utilization of technology and lay a sustainable and solid foundation for success.

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