HAPPY GO CRM+Import Full Channel Marketing Platform SAS CI360

        HAPPY GO has partnered with AI data analytics giant SAS to upgrade its digital precision marketing service CRM+marketing platform to a full channel marketing platform SAS CI360, achieving a seamless consumer experience while linking marketing data to centrally manage customer data, providing an instant, scalable, and flexible marketing integration system. In terms of system settings, SAS CI360 adopts a hybrid cloud architecture, placing the front-end and back-end systems in the cloud and ground respectively, allowing HAPPY GO to upgrade its functional systems without downtime, ensuring the continuity of marketing activities, and effectively controlling data to ensure the security of customer information and compliance with regulations.

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