Rainbow after Wind and Rain Asia Cement Corporation holds market to support tribal reconstruction

        The "Tailuge Mountain Market", co hosted by Asia Cement Corporation and the Boshi'an Tribal Conference in Xiulin Township, Hualien County, kicked off from August 17 to 18 with the melodious singing and dancing of "Ode to Gratitude" and the call of "Come on in Xiulin Township". The event venue located at FE SOGO Department stores Taipei Tianmu has nearly 30 booths, selling traditional crafts, agricultural products, tribal cuisine, and handicraft courses. Local performance groups are also invited to bring song and dance performances and traditional instrument performances, presenting the most sincere and primitive Taroko culture.

        Despite continuous strong earthquakes, heavy rainfall, and wind disasters in Hualien, causing transportation disruptions and industrial damage, affecting the livelihoods of many people, participants still inject unlimited vitality into the market with their resilient vitality and love for culture. K. Y. Lee President stated that Asia Cement Corporation has long supported the development of local communities, and this time it is even more duty bound to provide resources and invest effort to assist tribal friends in rebuilding their homes. Sophia C.W. Huang Chairman pointed out that the resilience of tribal people is like an "unbreakable rose", which is touching. FE SOGO Department stores chose Taiwan's only green department store - Tianmu Store - as the market venue, not only providing a platform for cultural display for tribal friends, but also a concrete manifestation of the company and the tribe jointly creating a sustainable future.

        The "Taroko Mountain Market" has been held for three consecutive years. It was originally intended to promote local cultural and creative products to tourists visiting Taroko, and practice local creation. In 2023, the market will expand its scale and move to Taipei, so that more people can enjoy the products of tribal people and gain broad responses. In 2024, more tribal stores will be invited to participate in the grand event. Hualien County Xiulinwang Rose Township Head, Fushi Village Zhang Wensheng Village Head, Boshi'an Tribal Conference Chen Shicheng Chairman, and several tribal villagers representatives will all be present to cheer for all stores.

        The "Taroko Mountain Market" has received full support from the Xiulin Township Office, the Ministry of Economic Affairs Geological and Mineral Center, and the Indigenous Peoples' Association. The FE SOGO Department stores also provide the venue free of charge, and all profits and tourism benefits belong to the tribal vendors and the Boshian tribe. Warmth from all sides is helping Hualien to stand firm and regain confidence and hope for the future.

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