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10.2024 Group Briefing

A. Mart launches smart recycling plan for fresh meat trays, offering discounts on recycling

A. Mart Wholesale / Huang Liqi
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        In response to the strong demand for meat products on the Mid-Autumn Festival, A.Mart mass merchandisers launched Taiwan's first "Smart Reverse Recycling Program for Fresh Meat Pallets" on September 12. The washed fresh meat pallets can be recycled through the "dedicated smart recycling machine" in the store, which can be converted into high-quality renewable materials and reduce plastic waste. To celebrate the launch of the program, from now until September 30th, consumers can receive NTD30 meat cash vouchers by recycling 5 designated trays. They can use them after spending NTD100 (limited to 1000 pieces, until sold out), which is equivalent to a 30% discount on meat products. Welcome to join in the celebration.

        The "Smart Reverse Recycling Program for Fresh Food Trays" aims to solve the problem of waste generated by consumers after purchasing fresh products. It is operated by A.Mart's mass traders Far Eastern New Century Corporation 、 Taolang Recycling Technology and Lichang Co., Ltd. have collaborated to create a smart recycling machine. This machine can collect trays that are "transparent" and have the "PET No. 1 logo" and any set of numbers labeled "64, 65, 1000, 3000" on the box body. The system automatically recognizes and processes the trays for recycling. In addition, A.Mart also switched its fresh meat trays to 100% recycled PET material produced by Far Eastern New Century Corporation, which can reduce carbon dioxide emissions by 51% per ton compared to traditional virgin plastic trays.

        A. Through this program, Mart Mass Mart practices its commitment to environmental protection and provides consumers with a practical way to participate in sustainable development, hoping to inspire more businesses and individuals to invest in sustainable actions and jointly promote Taiwan's move towards a greener future.

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