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03.2025 Cover Story

From 4K certification to AI metaverse, Far Eastern International Bank embraces the new wave of financial services

Far Eastern International Bank / Personal Finance Business Group
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4150601        With the evolution of aging and technology, Taiwan's financial market is undergoing an unprecedented transformation. Coupled with changes in global asset flows, consumers' demands are becoming increasingly diverse and personalized. They not only need traditional financial products, but also look forward to more convenient and customized solutions. They are shifting from asset appreciation to asset protection, while also paying more attention to improving the quality of life such as health and retirement.

        41506024150603        In response to the Financial Supervisory Commission's Trust 2.0 policy and the challenges posed by an aging society, Far Eastern International Bank will launch the "Trust Guardian Butler" platform in 2023, covering various financial areas such as personal care, tax planning, and wealth inheritance. With one-stop and thoughtful services, it fully meets the needs of customers at different stages of their lives. It has won the first place in Group B of the Financial Supervisory Commission Trust 2.0 evaluation for three consecutive years. Not only that, Far Eastern International Bank has also participated in Far Eastern Memorial Foundation sponsorship for two consecutive years Guided by the New Taipei City Health Bureau The "Dementia Friendly Certification Program" jointly organized by Far Eastern Memorial Hospital and Far Eastern Group, All branches in New Taipei City have been awarded the "Dementia Friendly Field" badge, and 120 colleagues have participated and completed professional certification, strengthening their sensitivity and empathy in serving customers and practicing the spirit of "honesty and mutual prosperity, friendliness and mutual benefit".

        Looking ahead to the future and realizing infinite possibilities through innovation

                In the future, Far Eastern International Bank will focus on market demand and policy trends, and comprehensively upgrade its financial service experience. Firstly, we will continue to cultivate family inheritance services, hold trust and asset inheritance forums, share professional insights and promote the importance of family asset management, help clients achieve the beautiful vision of intergenerational inheritance, and cultivate and recruit financial and tax talents to keep up with the times in family inheritance services, and assist clients in dealing with issues such as inheritance tax, gift tax, and urban property change. Secondly, a metaverse zone will be established in all branches across Taiwan, where customers can enter the Ten Le metaverse in just one second by wearing VR headsets. They can enjoy a brand new financial service experience in the Star Castle and Sky City, or have conversations with friendly intelligent customer service representative Xiao Le in the virtual space. They can also consult financial professionals in VIP rooms, participate in online lectures, and even keep pets and collect treasures. These fun experiences make financial services no longer just cold transactions, but a journey full of interaction and fun. meanwhile, Far Eastern International Bank will also continue to cultivate its self media channels "Ten Music without Podcasts" and "Xiaoyuan Wins YouTube", allowing more people to access wealth and new life knowledge anytime and anywhere, achieving inclusive finance and practicing the goal of "Banking anywhere, Banking anytime, Banking is fun".

        In addition, Far Eastern International Bank is expected to launch "Robot Wealth Management 2.0" in 2026, through the collaboration of human wealth management specialists and robot wealth management systems, to create a precise and customized service model, enhance wealth management efficiency and customer experience favorability. We look forward to continuing to innovate "Heart Service" with the brand value of "Far Eastern International Bank Ten Joy" in the dual waves of aging and technology, leading market changes, bringing more value to customers, and shaping a new financial landscape.

        Have you been prepared before this change arrives? Now is the best time to review financial planning! We invite you to schedule a consultation with Far Eastern International Bank's professional team to learn how to optimize asset allocation and explore a better future.

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