12.2025 Welfare
HAPPY GO collaborates with Far Eastern Group to launch a million point cash amplification campaign across all channels
Ding&Ding Management Consultants Joint Marketing / Cai Wanzhen

 I believe many people have received NTD 1 million from the national distribution fund, connecting Far Eastern Group's cross domain and cross channel HAPPY GO bonus point platform, and working together with the group's channels to launch five major activities of "cash amplification", including Far Eastern Department Stores' "National Distribution of 10000 Far Eastern Department Stores Additional Support", Ya Tung Department Store's "General Distribution of 10000 to Ya Tung Department Store PRO Consumption Belongs to You", and the bulk store A.Mart's "Spend 10000 Yuan and Get Thousand Points" activity. At the same time, HAPPY GO App members can enjoy five times the point reward for every thousand yuan spent on cooperative physical channels. In addition, HAPPY GO Pay, a mobile payment tool that connects the entire online and offline channels of Far Eastern Group, has launched a promotion of 1 million points, hoping to drive the consumption momentum of Far Eastern Group's entire channel, enabling people to consume intelligently and easily earn points!Firstly, HAPPY GO Pay will launch the "Universal 10000 Limited Time Bonus" promotion from now until December 17th. Citizens can accumulate NTD 10000 through designated online and offline channels, and use HAPPY GO Pay to swipe designated 19 credit cards. The top 1000 cardholders will receive 1000 points and have the opportunity to draw another 10000 points; Secondly, from now until November 30th, using HAPPY GO Pay to bind Far Eastern International Bank credit card, you can receive 500 points for a single purchase of NTD 5000 or more at FE SOGO Department stores. The maximum reward for a single purchase is 500 points, and each person can receive a maximum reward of 1500 points. HAPPY GO Pay hopes to assist Far Eastern Group with its "cash amplification technique" during its anniversary celebration and cash distribution, driving customer spending power.
In terms of department store channels, HAPPY GO has teamed up with Far Eastern Department Stores to launch the "Ten Thousand Fare Eastern Department Stores Additional Support" campaign. From now until December 31st, Far Eastern Department Stores Gold members who spend NTD 10000 or more on the same day will receive 1000 HAPPY GO points as a gift; Ya Tung Department Store has launched a dual promotion called "Spend 10000 at Ya Tung Department Store PRO for You". In the first round, as long as you spend NTD 10000 or more in the entire store from November 28th to December 11th, you can receive HAPPY GO 1000 points. From December 12th to 25th, if you spend NTD 10000 or more, you can receive an NTD 1000 Ya Tung Department Store voucher.
In addition, HAPPY GO dotes on cardholders without interruption. From now until November 30th, an exclusive promotion for app members will be added. As long as you spend NTD 1000 or more on HAPPY GO physical cooperative channels during the promotion period, present the HAPPY GO app member barcode, and successfully accumulate points, you can receive 5 times the number of points as a gift, with a maximum limit of 50 points (limited quantity, until all points are donated).
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